After the Lead Lands

Mind the Enquiry Gap

UK automotive has a follow-up problem.

Impel analysed 300,000 interactions and mystery-shopped the Top 100 to reveal where margin leaks. Here is the data-backed blueprint for seamless sales.

  • Substance over speed: 67% want same-day replies, but fast is not enough
  • The midnight margin: 33% of buyers engage out of hours. Don't go dark
  • Profit in persistence: 25% of deals land after 48 hours of silence
  • Momentum, scaled: AI bridges the 24/7 capacity gap

Ready to bridge the gap between lead and lifelong customer?

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