Starting June 2, 2026, CarBravo becomes GM’s sole used vehicle certification program for US Chevrolet, Buick, and GMC dealers. The platform you already know is about to get a lot more competitive.
CarBravo isn’t new. It’s been in the market for more than three years. But what’s happening on June 2 is a meaningful evolution: CarBravo becomes GM’s sole used vehicle certification program (CPO) for US Chevrolet, Buick, and GMC dealers, replacing the traditional CPO structure with a unified platform that allows dealers to certify and sell both GM and non-GM makes and models.
That last part is worth reading twice. Any brand. Certified under one roof. On one platform.
It’s a major expansion of what CarBravo can do for dealers. But it also raises the stakes on how you show up. When every certified unit, GM or otherwise, competes for attention on the same listings site, the quality of your listings becomes your single biggest differentiator.
Same platform. Higher stakes.
The evolution to a sole certification program means more inventory flowing through CarBravo than ever before. More dealers. More brands. More competition for the same shopper’s attention.
Static photos—the flat, forgettable kind that have coasted along for years—aren’t built for this moment. Two-dimensional photos never made sense. But now, with more inventory and more competition funneling through one marketplace, they’re a liability.
Today’s used vehicle shopper expects transparency. They want to inspect every angle, explore every feature, and build confidence before they ever set foot on a lot. A handful of photos and a spec sheet? That’s not merchandising. That’s a missed opportunity.
360° WalkArounds: the new standard for CarBravo
Impel AI is the exclusive digital merchandising provider for GM’s Digital Dealer Solutions (DDS) program. And we’re the only partner delivering interactive 360° WalkArounds on the CarBravo platform. That’s why GM recommends Impel as the preferred approach for CarBravo.
Not static. Not flat. Not “good enough.” Interactive, immersive, and built to convert.
The difference isn’t subtle. GM dealers using Impel 360° WalkArounds report a 71% increase in goal conversions, 186% more time on site, and a 61% jump in pages visited. Listings with 360° WalkArounds drive 64% higher conversion than their static counterparts.
Those aren’t just incremental gains. That’s a fundamentally different shopping experience that builds trust at the speed of a swipe.
Any brand. Every angle.
This is where CarBravo’s evolution and Impel’s technology align perfectly. With dealers now able to certify non-GM makes and models through CarBravo, the variety of inventory on the platform is about to expand dramatically. A certified Honda next to a Chevrolet next to a Toyota, all under the CarBravo banner.
Impel 360° WalkArounds work across every brand on your lot. Every certified unit gets the same immersive, interactive treatment. Same instant credibility. Same conversion power. Regardless of badge.
If it’s on your lot, it should be in 360°.
Your team knows GM. Feature Tour knows GM and everything else.
Certifying a Toyota or a Honda through CarBravo is one thing. Selling it confidently is another. Your sales team has spent years mastering Chevrolet, Buick, and GMC — the features, the trims, the talking points. That knowledge doesn’t automatically transfer to every non-GM vehicle now sitting on your certified lot.
That’s where Impel’s Feature Tour earns its keep.
Feature Tour delivers VIN-specific multimedia showcases for every unit in your inventory: OEM feature videos, interactive explainer content, and curated highlights of the most compelling features on that exact vehicle. Not generic content. Not a spec sheet dressed up with graphics. The actual story of that car, told in a way that builds confidence and closes the knowledge gap.
For your sales team, that means walking into every conversation — on the floor, over the phone, over text — equipped to speak fluently about a certified Mazda or a Ford Edge like they’ve been selling it for years. For your shoppers, it means getting the answers they’d otherwise go find somewhere else. Fewer tab switches. Fewer drop-offs. More deals that stay in your ecosystem.
Non-GM inventory is your new opportunity. Feature Tour is how you make sure your team and your customers are ready for it.
100% co-op eligible. Zero excuses.
Budget is usually where good intentions go to die. Not here. Impel is the only 360° WalkAround provider that’s 100% iMR Turnkey approved and fully co-op eligible through the DDS program. Translation: GM is covering the cost of upgrading your digital showroom.
No budget battles. No incremental spend. No convincing anyone upstairs. Your iMR Turnkey credits fund the entire solution.
This is a rare alignment: a platform evolution, an exclusive technology, and OEM-backed funding all converging at the same moment. The dealers who act before June 2 won’t just be ready for the next chapter of CarBravo. They’ll define it.
The bottom line
CarBravo’s evolution into GM’s sole certification program is the biggest shift in used vehicle merchandising the brand has made in years. More inventory, more brands, more competition. Static photos aren’t equipped for what’s coming.
Impel AI is how GM dealers stay ahead. As the exclusive DDS merchandising provider and the only 360° WalkAround option for CarBravo, Impel delivers the immersive experience shoppers expect, fully funded by your existing co-op credits.
June 2 is coming. The only question is whether your showroom is keeping pace.