GM just added a category to its Dealer Digital Solutions program, and it changes the math on Automotive AI. The category is called AI & Conversational Intel, and Impel Sales AI, Service AI, and Voice AI are all in it. All three are iMR Turnkey approved for coop reimbursement. For Chevrolet, Buick, GMC, and Cadillac dealers, that means GM co-op eligible AI on every lead, every service customer, and every inbound call.

Here’s the thing. Co-op eligibility changes the budget conversation. All three qualify for reimbursement through GM’s program, so the question shifts from whether you can afford them to which ones you start with.

What co-op reimbursement means for GM dealers

In short, this is where GM put its stamp on conversational AI for both sales and fixed ops. All three Impel agents are iMR Turnkey approved for co-op reimbursement, which takes the vetting and the budget question off your plate.

Impel brings the industry’s only Automotive AI Operating System to the category. These three agents aren’t separate point products bolted together or simply communications tools. Instead, they run on one platform, with one AI Knowledge Bank behind all of them.

Sales AI: every lead gets an answer in seconds

Impel Sales AI engages every inbound lead the moment it lands. Then it keeps working. It answers financing, trade-in, and specific-vehicle questions from live dealer inventory, runs email and SMS cadences for weeks, and books the appointment straight into your CRM. When a shopper’s ready for a person, it hands off to your team with full context.

The results show up after hours, too. Across GM rooftops, Sales AI booked 44% of its appointments after the store closed. Those aren’t leads your team missed. They’re leads nobody was there for. Until now.

Service AI: the bays don’t fill themselves

Impel Service AI reaches the customer who’s due, the one who declined the work, and the one who stopped coming in. It runs VIN-specific outreach across email and SMS, triggered by real service history and factory intervals. First, your team sets the audiences and the rules. From there, the AI schedules the appointment inside the conversation.

That’s where your recovered revenue lives. Across GM dealers, Service AI brought back one dollar in five of service revenue from customers who had lapsed. On average, a recovered repair order ran about $313 higher than the typical one. 

Voice AI: it knows who’s calling before it says hello

Dealerships miss up to 40% of service calls at peak hours. Of those callers, 60% never get a callback. That’s booked appointments walking to the store down the road.

Impel Voice AI answers every inbound service call live. It identifies the caller and the vehicle before it picks up, reads what they need, and books, reschedules, or cancels in real time. And if the call drops mid-booking, it finishes the job over text. No phone tree, no voicemail, no “who am I speaking with?”

One customer, not three

Here’s the part the point products can’t do. A shopper becomes a buyer, then a service customer, then a caller with a question. Bolted-together setups treat those as three different records in three different systems, causing a fractured customer experience. 

Run all three on one platform, though, and they’re one customer. The lead, the repair order, and the phone call stop living in three systems and start belonging to the same person. As a result, each agent picks up with full context instead of starting cold.

The proof, from GM stores

These are live results from GM rooftops running Impel, January through August 2026.

• 2.2 million leads worked across GM rooftops
• $53.1 million in service revenue driven by AI
• 44% of AI-set appointments booked after hours
• 20% of service revenue regained from previously defected customers

Individual results vary by store. But the money in these numbers came from the same three places every store loses it: after the doors close, after a customer drifts, after a call goes unanswered.

And if you already run Impel, adding an agent is an addition, not a rebuild. Your AI Knowledge Bank, your customer records, and your team’s worklist all carry across.

Every lead answered, every bay filled, every call picked up. See what that can look like in your GM store.

See It in Action 

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