Your “Know Before You Go” Playbook
Las Vegas is for risk-takers. A business strategy shouldn’t be.
At NADA 2026, Impel AI is showcasing the industry’s only enterprise-grade AI Operating System. This isn’t about adding another tool to a crowded shed. This is about deploying a central nervous system that orchestrates your tech stack and unifies every signal, every system, and every stage of the customer lifecycle.
Humans build relationships. Impel handles the rest.
Visit Booth 4331W in the West Hall to see how Impel is turning friction into flow. This year, there’s more action in the booth than ever before. From Sales AI (the 24/7 sales slayer) and Service AI with Voice AI (where retention meets rocket fuel) to the scroll-stopping magic of Merchandising AI, Impel is showcasing the technology that helps time-constrained teams move faster and work smarter.
In true Vegas style, Impel is going all in. Stop by for an open bar from open to close, live demos, and an executive team ready to talk shop. Impel is also hosting expert sessions and presentations with Car Dealership Guy, FordDirect, Daniel Kim, CDK and Yuri Demidko throughout the show. No fluff. Just clarity and impact.
Here’s what we have in store for you:
Wednesday, February 4th
Impel kicks things off by proving that AI doesn’t have to be a black box. It’s a dealership’s most powerful competitive edge.
- 10:00 AM | The Starting Line: The show floor opens. Meet the people behind the Impel AI Operating System.
- 11:30 AM – 12:00 PM | Curtis Driver, Omnichannel Digital Sales Manager at Capital Automotive Group and Mike DeCecco, Director, Partner Management at Impel present FordDirect: Your Rules. Your Store. At Scale. Ford Dealers and Lincoln Retailers can discover how Impel helps dealers maintain control while hyper-personalizing the customer journey.
- 12:30 – 1:00 PM | Pentana Partnership Announcement and Celebration
- 2:30 PM – 3:00 PM | Tech with Truth: Join Yuriy Demidko, CIO at Fox Motors, for Tech With Truth: Maximizing AI Effectiveness Through Data Readiness
- 5:00 PM | Day One Wrap: The floor closes, but the momentum is just starting.
Thursday, February 5th
Thursday is about moving past fragmented products and embracing a unified platform that actually moves the needle.
- 8:30 AM | Engines Start: Doors are open. Grab a drink, see a demo, and discuss how to future-proof the business.
- 9:30 AM – 10:00 AM | The Future of the Dealership: Daniel Kim, Director of Operations at Barnes Crossing Auto Group, presents Owning the Outcome: Why an AI Operating System is the Future of the Dealership. Fragmented systems are yesterday’s problem.
- 11:00 AM – 11:30 AM | Join Yuriy Demidko, CIO at Fox Motors, for his encore presentation Tech With Truth: Maximizing AI Effectiveness Through Data Readiness
- 3:15 PM – 4:00 PM | Car Dealership Guy Fireside Chat: Come listen to some of the industry’s most candid and insightful voices. Join Yossi Levi, Sam D’Arc, and Uli de’ Martino of Car Dealership Guy for some real talk on the state of the industry.
- 5:00 PM | Day Two Wrap: One more day of transformation remains.
Friday, February 6th
Impel is closing out NADA the same way it started: focused on results and relationships.
- 8:30 AM | Final Stretch: Last call for demos and executive meetings. See how the Impel AI Operating System unifies every touchpoint from first click to the service bay.
- 12:30 PM | Show Close: NADA 2026 officially wraps.
We hope to see you at Booth 4331W!
Want to beat the rush? Skip the line and book a demo now to see the future of automotive retail today.