Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Polk by IHS Market
Digital Merchandising Impact Study
Until now, no one has been able to quantify the impact of merchandising engagement on actual auto purchases. Breakthrough research by Impel and Polk Automotive Solutions finally reveals the relationship between merchandising engagement levels and purchase rates, including the effect of digital merchandising tools on sales conversions.
A comprehensive analysis
A partnership between Impel and Polk to understand the relationship between online shopper merchandising engagement and vehicle purchases.
4M
Online Car Shoppers
60,000
Vehicle Purchases
200+
U.S. Auto Dealers
Engaged Shoppers are Seriously More Likely to Buy
Sales conversions steadily increase with higher levels of online merchandising engagement. Highly engaged shoppers purchase at 2x the rate of unengaged shoppers.
0x
0 Clicks (Unengaged Shoppers)
1.1x
1-2 Clicks (Somewhat Engaged Shoppes)
1.5x
6-17 Clicks (Moderately Engaged Shoppers)
2x
35+ Clicks (Highly Engaged)
Impel Merchandising Tools Correlate with Higher Sales Conversions
How shoppers engage online is as important as how much they engage. Shoppers who engage with specific merchandising tools demonstrate up to 134% higher conversion to sales than unengaged shoppers.
- Vehicle Photos - Transform everyday photos into studio-quality visuals.
- 360º WalkArounds - Put shoppers in the driver’s seat.
- Feature Tour - Educate buyers in real time with bite-sized media-rich insights.
- F&I Merchandising - Prepare shoppers in protection plans before they even hit the lot.
Dealerships See Serious Engagement Increases
Don’t just keep up—pull ahead. Impel merchandising tools deliver high-performing experiences across your entire retail operation.
+134%
Engagement with F&I Merchandising
+128%
Engagement with photos, 360º WalkArounds, and Feature Tour
+64%
Engagement with photos and 360º WalkArounds
+45%
Engagement with photos only
The Road to Merchandising Success
Give your digital showroom the glow-up it deserves. Impel turns static pages into dynamic experiences that stop the scroll—and start the sale.
Want to Drive Serious Sales? Get Serious About Digital Merchandising.
Put your inventory in motion. Deliver immersive, jaw-dropping experiences that turn heads and drive results. Request a demo to see how Impel can help you make merchandising magic happen.