Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Level Up Your Enterprise With Impel
The world’s top dealer groups trust Impel to do what others can’t: unify every rooftop, coordinate every channel, and optimize every moment. Our AI platform powers smarter marketing, more efficient operations, and standout shopper experiences. For business results you can count on.
One Platform. Unlimited Potential.
Big group, bigger potential. Impel’s AI Operating System connects with your existing systems to unify data, sync messaging, and amplify performance across every rooftop. Smarter experiences. Stronger outcomes. Frictionless scale. Let’s turn your dealership group into a performance powerhouse.

A Performance Engine for Your Enterprise
Impel powers meaningful results across every corner of your business—so you don’t just keep up, you pull ahead.
All the AI Products You Need in One Unified Platform
Everything you need to deliver better customer experiences and unstoppable performance at scale.
Turn interest into impact. Our AI sales agent makes every lead count—boosting team productivity, booking more showroom appointments, and converting browsers into buyers.
Drive loyalty from the service lane.
Automate outreach, streamline scheduling, and deliver concierge-level care. Keeping every bay full and every customer coming back.
Say goodbye to dead-end bots. Chat AI delivers human-like, real-time conversations that turn questions into appointments—without missing a beat. It’s next-gen engagement that keeps up with your customers.
Turn your data into ROI with automated, hyper-personalized outreach that keeps them engaged at every step of the customer journey—driving interest, revenue, and lifelong loyalty.
Your showroom, supercharged. Deliver immersive, interactive digital merchandising experiences that engage, excite, and convert. It’s the “wow” factor that puts the thrill back into car shopping.
"Impel is the best all-in-one platform I’ve seen so far. It eliminates a lot of redundancy that currently exists by having multiple vendors that don’t communicate. Their solution seems to do the same thing, but better, because it knows the customer end-to-end through their lifecycle. I was impressed.”
The only Enterprise-grade Automotive AI solution
Built for auto. Built for impact. Impel AI connects your entire business to drive real performance and meaningful results.
Trained on Your Data. Tuned for Your Dealership
Fully customizable AI powered by the industry’s most advanced Agent Knowledge Bank—the source of truth for every AI interaction. Better control for better results.
One voice. Infinite Flexibility.
Drive consistency at scale—across every channel, every touchpoint, and every rooftop. Unified messaging for unified retailing.
Exceptionally Engaging Experiences
Personalized support, day or night—even after hours. Give shoppers the answers they need, when they want them. It’s a concierge service on their terms.
Security Without Compromise
Enterprise-grade AI that puts privacy, security, and compliance first—built to protect your business and your brand, with every customer interaction.
Driving Business Results to New Heights
Hear how Ricart Chevrolet Buick GMC is setting new performance records in Sales and Service, courtesy of Impel AI.

Rob Stewart, Ricart Chevrolet Buick GMC
AI Solutions For Every Team.
Impel works hand-in-hand with your staff to boost productivity, streamline workflows, and elevate every customer experience for better business results.






Revolutionizing Automotive Retail for More Than a Decade
Influenced by Impel AI
Customer Interactions
Fully Integrated for Maximum Impact
Impel’s AI connects seamlessly with the systems you already use—CRM, DMS, websites, and more—so you can boost performance without changing a thing. Frictionless, intelligent, and built for better results.
Test Drive the Future Today
Ready to Rev Up
Your Enterprise?
Discover how the industry’s only enterprise-grade AI Operating System gives your dealership group the edge—fueling smarter decisions, seamless experiences, and unstoppable growth.


