Four AI Agents.
100% Co-op Eligible.

Impel and FordDirect just expanded the partnership. Starting June 1, all four Impel AI agents — Sales AI, Chat AI, Service AI, and Voice AI — are 100% co-op eligible for Ford Dealers and Lincoln Retailers.

The industry's most humanlike AI conversations, working 24/7 across web, SMS, email, and voice. Every agent tuned to your store's unique policies, offerings, and services. Qualified leads. Booked appointments. Captured missed calls. Reimbursed by the OEM.

• Sales AI: Responds to every lead in seconds. Answers trade-in, financing, and inventory questions. Books the appointment straight into your CRM. At 2 a.m. on a Tuesday, or whenever the lead comes in.
• Chat AI: Humanlike conversations on your website and digital properties. Pre-qualifies shoppers, answers complex questions, and hands off when it's time for a human.
• Service AI: Personalized outreach across the entire ownership lifecycle. Drives retention, fills service bays, and books appointments — without adding a single touchpoint to your team's plate.
• Voice AI: Picks up every missed and overflow call. Transcribes, prioritizes, and replies via SMS to book the appointment. The average dealership loses $70K a month to unanswered service calls. Voice AI ends that.