Knowledge Hub

8,000+ enrollments in less than a year. Here’s what it proves. When Impel partnered with RockED to launch the Automotive AI Certification program in mid 2025, the goal was straightforward: give dealership teams the knowledge and confidence to work alongside AI, and make it credentialed,...

Most dealerships don’t have a lead volume problem. They have a lead handling problem. That’s the uncomfortable truth sitting in After the Lead Lands, Impel’s new report on website enquiry handling across UK automotive retail. The study combines a structured mystery shop of 91 dealer...

Key Intelligence Snapshot Customer satisfaction just took a nosedive, and your phone lines might be to blame. While the industry braces for economic headwinds, the service lane remains the profit engine dealers should rely on. But the CDK Service Shopper 5.0 study reveals a crack...

Key Intelligence Snapshot While dealers have seen a 33% revenue bump since 2018, general repair shops have quietly stolen the crown for “most preferred service provider”. The 2025 Cox Automotive Service Industry Study paints a clear picture: revenue is up, but dealership market share has...

Bain maps where genAI moves the CX needle—personalized engagement, faster resolution, and smarter outreach at scale—while stressing responsible deployment and tight integration to capture value end-to-end.

After all the hype over artificial intelligence (AI), the value is hard to find. CEOs have authorized investments, hired talent, and launched pilots-but only 22% of companies have advanced beyond the proof-of-concept stage to generate some value, and only 4% are creating substantial value, according...

Urban Science’s research exposes where traditional sales processes break down—and where technology can bridge the gap. This survey identifies critical friction points in the customer journey and shows how dealerships can leverage AI and automation to capture lost opportunities and accelerate conversions.

Stanford’s 2024 AI Index reveals explosive growth in generative AI investment ($25.2B) and rapid capability advances—AI now outperforms humans on image classification and language tasks. Yet concerns are rising: 52% of Americans feel more worried than excited, regulation is accelerating, and responsible AI benchmarks remain...

CB Insights maps 15 high-momentum technologies across the value chain—from R&D and manufacturing to retail and aftersales—showing where AI is already unlocking speed, precision, and margin. A clear snapshot of where to place your next bets.

McKinsey’s global view: OEMs using GenAI across sales and customer engagement are pulling ahead—personalizing at scale, compressing cycle times, and reinventing frontline productivity with responsible guardrails and tight integration.

MIT Sloan highlights when AI-generated content is embraced (speed, convenience) and when it’s distrusted (authenticity, expertise). The takeaway: disclose when needed, lean on human oversight, and deploy AI where accuracy and personalization matter most.

HubSpot’s survey shows broad adoption with practical aims: faster content, better personalization, and productivity gains—tempered by concerns around accuracy, data privacy, and brand voice. Strong governance and clear use cases separate leaders from dabblers.