Knowledge Hub

Watch the recap from Impel’s 2026 Automotive Policy Outlook with Senator Bernie Moreno Tariffs are reshaping supply chains. The EV mandate landscape looks nothing like it did 18 months ago. AI is moving from pilot programs to production workflows. And new legislation like the USA...

Etheridge Ford’s lean sales team was drowning in leads. Impel AI engaged every one, setting 27% of all showroom appointments and saving 400 labor hours in just 90 days.

Most dealerships don’t have a lead volume problem. They have a lead handling problem. That’s the uncomfortable truth sitting in After the Lead Lands, Impel’s new report on website enquiry handling across UK automotive retail. The study combines a structured mystery shop of 91 dealer...

Ford Dealers and Lincoln Retailers are sitting on high-value data, but data without action is just noise. In this exclusive session, Curtis Driver of Capital Automotive Group, and Mike DeCecco, Director of Partnerships at Impel reveal how integrating Sales, Chat, and Service AI with FordDirect...

The old retail playbook isn’t just outdated. It’s broken. Today’s automotive landscape is faster, more connected, and more complex than ever, with customers expecting a seamless experience at every touchpoint. Dealers don’t need more disconnected solutions; they need an activation layer that unifies the entire...

Why 97% of shoppers start online and how to make sure they finish at your dealership. Most dealers are still running a 20-year-old playbook in a world that’s moved on. The customer journey doesn’t start on your lot; it starts on a screen. If your...

NADA 2026 proved that the era of fragmented point solutions is over. While legacy tools struggle to keep pace with a shifting market, Impel AI is unifying the entire customer lifecycle, transforming fragmented data into the operational clarity that actually drives growth.It’s more than just...

In this interview with Motor Trade Radio podcast, Impel AI Chief Product Officer, Matt Muilenburg, and UK Managing Director, James Leese, cut through the noise to discuss what is actually moving the needle for UK dealers today. Forget the chatbot buzzwords. This conversation focuses on...

In this episode of the CDG Podcast, host Yossi Levi sits down with Andrew Spitzer (COO of Spitzer Autoworld) to discuss how a 120-year-old family legacy survives—and thrives—in the age of AI. The challenge is timeless: maintaining a culture of high-touch service across 26 locations...

The Reality of Modern Retailing In this episode of the Industry Spotlight, host Sam D’Arc joins Jeremy Nowling (Sales & Digital Retailing Director, Rohrman Automotive Group) and Matthew Muilenburg (Chief Product Officer, Impel) to dissect the state of automotive retail. The challenge is clear: customers...