Knowledge Hub

In this episode, Car Dealership Guy sits down with Impel’s Art Dessein to explore how AI is transforming automotive retail. From smarter inventory and service engagement to streamlined communications, they unpack what separates hype from impact—and where dealers are winning with AI today. Listen to...

“It’s really driven about 15 to 20 additional appointments a day per store for the stores I oversee.” Austin Conroy, Fixed Ops Director at Rohrman Automotive Group, shares how Impel’s AI Operating System transformed his group’s workflow, customer relationships, and retention. “It’s worth it every...

Impel CEO Devin Daly joined the Daily Dealer Live show to discuss how to unify the auto retail customer experience as AI continues to evolve. He highlights the power of leveraging a single AI Operating System across the entire customer journey to prevent fragmented interactions....

See how Impel fine-tuned a domain-specific Llama model on SageMaker to boost output quality and maximize efficiency—driving ~20% accuracy gains and big lifts across core tasks like follow-ups (59%→92%) and personalized replies (73%→86%). The post details the evals, architecture, and why verticalized AI wins.

AvailableCar proves the impact of AI in action. Sales AI accelerated lead response, increased appointment conversions, and gave staff the bandwidth to focus on closing more deals and delivering stronger customer experiences.

Generic chatbots can’t tell a timing belt from a serpentine belt. This article breaks down how automotive-specific AI handles the complexities dealerships actually face—from VIN-based service reminders to trade-in conversations—and why 8,000+ dealerships are using it to turn routine tasks into revenue opportunities.

Passport Auto Group modernized their outreach with Sales AI—automating timely, personalized responses and appointment setting so reps focus on closing. The result: faster handoffs, stronger engagement, and a cleaner pipeline across stores.

CDG’s survey shows momentum with realism: 79% use AI in sales, just 51% in service—yet service AI ranks high for efficiency. Integration is the choke point (36.3% cite tech-stack issues). Dealers aren’t bailing; 66.7% haven’t dropped a tool, treating AI as a long-game advantage.

Turn instant offers into actual appointments. This case study shows how AI-driven follow-up and tailored messaging re-engage KBB ICO sellers, streamline appraisal scheduling, and move more customers from “offer” to “in-store”—without piling work on your team.

Elk Grove Buick GMC boosted appointment set rates and influenced over $1M in vehicle sales by automating lead engagement and after-hours follow-up. Sales AI kept conversations moving so the team could focus on live buyers and in-store experience.

Shoppers don’t just click—they commit. Listings with 360º WalkArounds saw 92% more cars saved, 68% more lead submissions, and 36% more visits to dealer websites, proving immersive VDPs convert intent into action.

Discover how Impel AI helped Etheridge Ford of Melbourne, Australia, convert missed opportunities into showroom appointments while increasing efficiency and customer satisfaction. By immediately engaging and pre-qualifying leads 24/7, the dealership saw incredible results, with 27% of all showroom appointments driven directly by the AI. Impel helps Etheridge Ford achieve a 99.7% customer satisfaction rate,...