Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Merchandising AI
This Isn’t Merchandising. It’s a Showroom Revolution.
- 2X Increase in Purchase Rates
- 29% Increase in VDP Conversion Rate
- 36% Reduction in Days to Turn Inventory
The Digital Showroom of the Future Is Already Here
If your listing doesn’t stop the scroll, it won’t start the sale. Through immersive storytelling with every spin and scroll, Merchandising AI brings the “wow” to wherever your shoppers are—so they fall in love before they even visit.
Stop the Scroll. Start the Obsession.
Don’t just list your vehicles—let them dazzle. Impel turns VDPs into interactive showstoppers, giving shoppers an immersive experience they can explore, obsess over, and say “yes” to—before they even hit the lot.
The Problem
Dealer websites slow shoppers down by forcing them to:
- Click through just to see what they want
- Hunt for features like a scavenger hunt
- Wade through tech jargon to figure out what it does
- Bounce off your site to search for answers
- Click through just to see what they want
- Hunt for features like a scavenger hunt
- Wade through tech jargon to figure out what it does
- Bounce off your site to search for answers
The Solution
Bring the best of the showroom to every screen:
- Zoom, spin, and explore every inch of the vehicle
- Show what matters most—no digging
- High-tech options, decoded in plain English
- Instant answers about warranties and protection plans
- Zoom, spin, and explore every inch of the vehicle
- Show what matters most—no digging
- High-tech options, decoded in plain English
- Instant answers about warranties and protection plans
Put shoppers in the driver’s seat with 360° WalkArounds
Don’t make them browse—let them explore. Impel’s 360° WalkArounds give shoppers a complete, immersive view of every vehicle. Inside, outside, and every angle in between.
It’s the closest thing to a test drive—no keys required. And it's redefining how people shop for cars. Show more. Sell more. With the industry’s most immersive (and irresistible) way to merchandise.
Feature Tour Brings the “Wow” to Your VDPs
Today’s vehicles are loaded with features. But most VDPs barely scratch the surface. Feature Tour dives deep—educating buyers in real time with bite-sized, media-rich insights that make sense to everyone, not just gearheads.
It’s like having a product expert built into every listing, boosting engagement, trust, and time-on-site.More understanding. More engagement. More cars off the lot.
Video Tour: The Stage Your Inventory Deserves
Why just list a vehicle when you can showcase the experience? Video Tour turns static VDPs into dynamic, scroll-stopping reels—automatically.
No fancy gear, no studio crew. Just instant, eye-catching video walkarounds that give every vehicle its red carpet moment. It's not just video. It’s your digital showroom, in motion.
From VDP Asset to VIP Concierge
VinVision AI is the force multiplier for your merchandising. It integrates your 360° WalkArounds and Feature Highlights into a personalized concierge response the moment a lead hits, ensuring your best content is seen by every shopper.
- The Gold Standard, Automated. A hyper-realistic AI avatar of the assigned sales rep greets every shopper by name and delivers a VIN-specific tour. 100% consistency. Zero process drift.
- Transparency & Trust in One Tap. Stop the scavenger hunt. VinVision AI packages 360° WalkArounds, Feature Highlights, window stickers, and Carfax reports into one high-octane destination.
- They’ll Arrive Ready to Buy. VinVision AI warms up leads so your team can focus on the close. Shopper are excited to talk, informed, engaged, and ready for the pen.
Add That Showroom Shine to Every VDP with AI Image Enhancement
Put your vehicles in their best light—literally. AI Image Enhancement gives your inventory a full-blown glow-up—enhancing quality, cleaning backgrounds, and creating showroom-worthy visuals in seconds.
No photo crews. No editing tools. Just scroll-stopping, trust-building, OEM-compliant imagery that turns casual clicks into serious buyers. Your lot never looked this good—and your VDPs never worked this hard.
Start the F&I Conversation Long Before the Close
Don’t let financing and insurance be the surprise ending. Get shoppers fluent in protection plans before they even hit the lot. With pre-arrival education baked into the experience, customers show up informed, confident, and ready to say “yes”-not confused by a last-minute upsell.
From warranties to protection packages, they'll know what’s what—and why it matters. The result? Smoother conversations, higher attachment rates, and happier buyers who feel like pros, not prospects.
Why Top Dealers Put Their Trust in Impel
“If you’re a dealership looking for an innovative and state-of-the-art product suite, look no further than Impel. I have implemented Impel in all of my dealerships and I am extremely satisfied. Their reporting efforts are spot on and they make sure you understand everything that they are doing for you and are there for you whenever you have a question or concern.”
“Impel is a huge benefit to us for many reasons. We love the 360 spin feature that lets our customers get a virtual tour of the inside of the vehicle on their mobile phone or desktop. We also use Feature Tour, which helps educate the customer on the features of the vehicle and is vin specific. Our rep is awesome and has vast knowledge of digital marketing.”
“I love using Impel. The quick and easy process of implementation and ease of having everything all in one place makes getting the dealerships inventory online a breeze. Customer service is also great and goes above and beyond to help and assist! We have recommended Impel to other dealerships!”
Where Good-Enough Ends and Impel Begins
Impel is the merchandising secret weapon every dealership swears by—not at. This isn’t just great tech—it’s tech that fits, flexes, and fuels your growth.
360° WalkArounds Took Cars.com Performance Up a Gear
Impel teamed up with Cars.com to put 360° WalkArounds to the test—analyzing over 1 million visits across 400+ dealers in just 60 days. The result? Listings with 360° WalkArounds crushed photo-only listings, driving major gains in low-funnel shopper behaviors. More views, more clicks, more action. That’s the Impel effect in motion
1M
Visits Analyzed
92%
Increase in Cars Saved
68%
Increase in Leads Submitted
36%
Increase in Dealer Website Visits
Practical Guides & Resources
Test Drive the Future Today
Ready to Turn Your Inventory into Eye Candy?
See your inventory like never before. Book a Merchandising AI demo and discover how Impel turns static listings into scroll-stopping digital experiences.
Have Questions About Merchandising AI?
What is Impel Merchandising AI?
Impel Merchandising AI is a digital vehicle merchandising solution purpose-built for automotive dealerships that transforms how shoppers experience inventory online. It delivers immersive, VIN-specific content — including 360° WalkArounds, AI Virtual Booth, Feature Tours, Video Tours, and F&I Advantage — directly on vehicle detail pages. Impel Merchandising AI gives shoppers the depth and confidence of an in-person showroom visit from any device, propelling them from the digital screen to the dealership floor.
What merchandising content does Impel Merchandising AI deliver on VDPs?
Impel Merchandising AI delivers five types of VIN-specific content directly on vehicle detail pages. 360° WalkArounds let shoppers explore every angle of a vehicle inside and out. AI Virtual Booth provides a premium studio-quality presentation without capital investment or dedicated physical space. Feature Tours embed OEM-endorsed, VIN-specific videos, images, and explainer content that highlight each vehicle’s most valuable features. Video Tours add full-motion video merchandising and virtual test drives. F&I Advantage educates shoppers on protection products before they arrive — building demand and reducing F&I friction at the desk.
How does Impel Merchandising AI help dealerships sell more vehicles?
Impel Merchandising AI helps dealerships sell more vehicles by closing the gap between the online shopping experience and the showroom. Shoppers who can explore a vehicle in depth — through 360° views, feature explainers, and virtual test drives — arrive at the dealership more informed, more confident, and closer to a buying decision. By delivering this experience at the VDP level without requiring staff effort, Impel Merchandising AI improves engagement, reduces drop-off, and accelerates the path from digital browse to in-store test drive.
Does Impel Merchandising AI require OEM approval?
Impel Merchandising AI is fully endorsed by leading OEMs and carries the industry’s largest digital multimedia content library. That means dealers operate with confidence — no compliance concerns, no custom content builds for each model. OEM-endorsed Feature Tour content is embedded directly on VDPs, giving shoppers accurate, manufacturer-approved information at the moment of highest intent.
How does Impel Merchandising AI integrate with a dealership's existing tech stack?
Impel Merchandising AI is built to work with a dealership’s existing systems, processes, and website infrastructure — no rip-and-replace required. It integrates with current tech stacks to deliver VIN-specific merchandising content at scale, with full onboarding, training, technical support, and performance monitoring included. For enterprise groups managing large inventory volumes across multiple rooftops, Impel Merchandising AI delivers consistent, high-quality presentation without adding operational burden to store-level teams.
What is the AI Virtual Booth in Impel Merchandising AI?
The AI Virtual Booth is a premium digital merchandising feature within Impel Merchandising AI that presents vehicles in a realistic studio environment — without the physical space, equipment, or capital investment of a traditional photo booth. It gives every vehicle on the lot a polished, consistent visual presentation that elevates the shopper experience and reflects the quality of the dealership’s brand. For dealer groups with high inventory turnover or limited lot infrastructure, AI Virtual Booth delivers showroom-quality merchandising at scale.