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  • Why Impel?

    Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.

    See Why Impel Stands Out
    • Partners World-class partners in every corner of the globe.
    • Integrations Plug in. Sync up. No tech stack left behind.
    • Security & Compliance Built-in enterprise-grade security that’s always on guard.
    • OEM Programs Certified and co-op eligible solutions backed by the best OEMs in the biz.
  • Platform Overview

    Meet the only enterprise-grade Automotive AI Operating System built for every business, every team, and every touchpoint. Impel transforms how work gets done—streamlining operations, scaling impact, and unlocking performance at every turn.

    Explore the Impel Platform
    • Sales AI Sell smarter. Book showroom appointments faster. And close like a machine.
    • Service AI Keep your service bays full and your customers coming back.
    • Chat AI Your best rep—cloned, caffeinated and ready to convert, 24/7.
    • Marketing AI Turn every touchpoint into loyalty fuel that lasts a lifetime.
    • Merchandising AI Make your VDPs the main attraction—so customers scroll, stop, and shop.
    • Automotive DealerAutomate the grind and crank up efficiency across the entire customer lifecycle.
    • Enterprise Dealer GroupUnlock enterprise efficiency and scale without limits.
    • OEMOne voice. Every dealer. Perfectly on-brand, every single time.
    • AgencyRun smarter campaigns with data that drives and automation that flies.
    • Specialty Vehicle DealerBuckle up. Your digital interactions just got a high-octane upgrade.
    • Sales & BDCClose faster, sell smarter, and never let a hot lead go cold.
    • ServiceBoost revenue and retention with more fixed ops magic and less manual mayhem.
    • MarketingLaunch faster, smarter campaigns with AI-fueled insights and intelligent automation.
    • MerchandisingTransform your digital showroom into a scroll-stopping experience that sells.
    • Executive ManagementCommand growth from the driver’s seat with zero blind spots.
    • IT & OperationsUnify data, future-proof operations, and grow with confidence.
    • Sales ConversionFrom hot leads to sold rides—at record-breaking speed.
    • Service RetentionKeep your bays full and your loyalty meter maxed, all on autopilot.
    • Customer ExperienceTurn every touchpoint into a loyalty engine that wows every time.
    • Customer LoyaltyConcierge-level care that keeps them coming back again and again.
    • Operational EfficiencyDitch the drag—shift your operations into efficiency overdrive.
  • Knowledge Hub

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    • FAQ: AI in Automotive Smart answers to your smartest questions in Automotive AI.
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    Impel is the driving force behind modern automotive retail—powering every customer interaction with AI-fueled intelligence, speed, and connection to help businesses grow, adapt, and stay ahead.

    Learn more about Impel
    • Leadership Want to see the future? Meet the team that’s building the engine.
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Newsroom Artificial intelligence and the future of customer service in the automotive industry

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Artificial intelligence and the future of customer service in the automotive industry

October 20, 2025
Artificial intelligence and the future of customer service in the automotive industry
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News What 81 of America’s Best Dealerships to Work For Know About AI Read More

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News
3 min read

What 81 of America’s Best Dealerships to Work For Know About AI

More Than Half of 2025’s “Best Dealerships to Work For” Trust Impel AI The results are in, and they tell a compelling story about the evolution of automotive retail. Automotive News recently released its 2025 Best Dealerships to Work For list, recognizing 150 rooftops that…

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Insights
11 min read

5 Steps to Successfully Implement AI in Your Car Dealership

The 2024 year was an encouraging one for dealerships. According to early reports, new-vehicle sales enjoyed a slight year-over-year bump of 2% in 2024. This shows that opportunity lies ahead. However, it also indicates a need for dealerships to enhance their performance and maximize their…

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Insights
6 min read

The 72-Hour Drop: How Dealers Miss a Quarter of Their Sales (and How to Stop It)

Leads that don’t respond in 72 hours aren’t dead. You just think they are. Most dealership sales teams operate in a flawed cycle. Chase the hot leads, follow up for 72 hours, then move on. It’s understandable. An inquiry from this morning seems more promising…

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Company
3 min read

Is Your Dealership Activating Its Customer Data? Impel and FordDirect Are Ready When You Are.

The new year brought big news for Ford Dealers and Lincoln Retailers: the powerful partnership between Impel and FordDirect. Since January, dealers have had a game-changing opportunity at their fingertips: the chance to finally make their customer data work for them and their customers. It’s an open secret…

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Insights
3 min read

Staff Training for a New Era: Why AI Fluency is Now Essential in Automotive Retail

AI is no longer a future-facing concept in automotive, it’s a here-and-now operational reality. From sales and marketing to fixed ops and frontline customer engagement, AI is reshaping how work gets done across the entire automotive retail ecosystem. OEMs and dealerships are embedding AI into…

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Insights
9 min read

Strategies for Increasing Fixed Ops Revenue

Automotive dealerships understand that long-term profitability goes beyond vehicle sales. As consumer behavior shifts and broader socioeconomic factors reshape the industry, dealerships are placing greater strategic focus on the profitability of every department, not just the showroom floor. Fixed operations, in particular, is well-positioned to…

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