Customer Success Story
Impel’s Sales AI Drives Operational Efficiency for Passport Auto Group
The Challenge
Scarce resources, inconsistent lead handling, and manual processes hinder results.
The Solution
Sales AI boosts team productivity and touches per lead, resulting in more showroom appointments.
Manual workflows and low-value activities hamper team effectiveness
Increasing channel complexity and staffng constraints made it more difficult than ever for Passport Auto Group to effectively manage and convert leads. Delayed responses, inconsistent follow-up, and limited time spent building relationships were negatively impacting business results – and dealership reputation. Passport required a solution that could improve productivity and results while enhancing the customer experience at scale across all stores.
Sales AI enhances the customer experience and boosts productivity at scale
Passport Auto Group deployed Sales AI across its stores and quickly began seeing the benefits. The AI immediately engages all internet leads 24/7 with personalized, human-like conversations via email and text. Sales AI efficiently moves customers through the sales process, easily answering VIN-specific inventory questions and handling financing and trade-in inquiries. And the AI’s seamless CRM integration and automated appointment-setting drive increased appointment and show rates. Because Sales AI handles all routine conversational activities and longterm follow up, sales reps can focus on building personal relationships. The benefits were remarkable. With Sales AI handling the majority of email and text interactions, the sales reps were able to make significantly more phone calls, leading to a 27% increase in total touchpoints per lead. The resulting business impact was an impressive 31% increase in showroom appointment set rates.
Sales AI Drives Real Business Results
0%
Lift in touchpoints per lead
0%
Decrease in sales rep emails
0%
Boost in showroom appointments
About Passport Group
Established in 1991, Passport Auto Group has become a major automotive force in the Washington metropolitan area. With nine dealerships and a collision center, they’ve built a stellar reputation for top-quality customer service and commitment to supporting local communities.
“Discovering Impel’s Sales AI was a turning point for us. It really bridged the gap between our time-tested practices and the demands of today’s always-on, connected world. Because of Sales AI’s automation, efficiency, and humanlike experience, we’ve been able to uphold our commitment to superior customer service while scaling operations and improving team efficiency”
Ready to convert more leads into showroom appointments?
See for yourself how “hiring” Sales AI can amplify your BDC and Sales staff efforts and boost your sales revenue.
