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Article What Happens When You Give Dealers Real Control Over AI? Read More

Ford Dealers and Lincoln Retailers are sitting on high-value data, but data without action is just noise. In this exclusive session, Curtis Driver of Capital Automotive Group, and Mike DeCecco, Director of Partnerships at Impel reveal how integrating Sales, Chat, and Service AI with FordDirect transformed Capital’s team from lead-chasers into deal-closers. In this session, they share the blueprint for plugging the silent drain in the service drive and turning FordDirect insights into immediate showroom traffic.

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Curtis didn’t just talk about it. He’s living it. See how Impel and FordDirect can work together for your dealership. Get a personalized walkthrough of the same Sales AI, Service AI, and Voice AI solutions powering Capital Automotive Group’s results.

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Key moments & highlights

  • [02:15] Identifying the Silent Drain Curtis explores the 20-40% of service calls that typically go unanswered and how Voice AI ensures every service opportunity is captured, not lost.
  • [05:40] Activating the Customer Journey Platform Move beyond basic data points. Learn the strategy for turning CJP insights into VIN-specific, personalized outreach that actually converts.
  • [08:20] Lead Prioritization: Stop Chasing, Start Closing A look at the scoring system that identifies high-intent buyers instantly, allowing your reps to focus on the customers ready to transact today.
  • [11:15] Winning the Follow-up Grind The productivity shift: How automating repetitive emails and texts for two months freed Capital Automotive’s team to spend 24% more time on the phone and the floor.
  • [14:50] The Results: By the Numbers Curtis shares the real-world impact: A 65% lift in appointment rates and 33 incremental Repair Orders every month.
  • [18:30] Scaling AI Across the Enterprise Best practices for implementing an AI Operating System without increasing headcount or disrupting current workflows.

About the speaker

Curtis Driver is the Omnichannel Digital Sales Manager at Capital Automotive Group. With a deep background in automotive sales and digital operations, Curtis has become a leading voice in the practical application of Artificial Intelligence within the dealership environment.