The Keys to Digital Merchandising: Brian Pasch & Devin Daly

High Intent Meets High Intelligence: How Impel and TrueCar Are Redefining the Marketplace

This isn’t just another integration. It’s something completely new in automotive. Impel and TrueCar are joining forces in a first-of-its-kind, multi-year strategic partnership. As the Automotive AI provider for TrueCar, Impel will power the next generation of car buying for 11,500 dealers and millions of…

Article

4 min read

2026: The Year AI Cements Its ROI

By John Clavadetscher, Chief Commercial Officer at Impel Markets adopt transformative technologies through a predictable pattern: consumers lead by defining new behaviors, and enterprises follow with significant investment to capture value. While the digital revolution took over a decade to penetrate both sectors, AI has…

Events

4 min read

NADA 2026: The Industry’s Only Enterprise-Grade AI Operating System at Booth 4331W

Your “Know Before You Go” Playbook Las Vegas is for risk-takers. A business strategy shouldn’t be. At NADA 2026, Impel AI is showcasing the industry’s only enterprise-grade AI Operating System. This isn’t about adding another tool to a crowded shed. This is about deploying a…

Article

4 min read

2026 Automotive Trends: The Manual, Disconnected Era Is Out of Gas

The 2026 automotive landscape is on a high-speed collision course between consumer expectations and operational reality. For retailers, the choice isn’t just about software; it’s about how quickly lean, time-constrained teams can dump the manual grind for an AI-driven reality. Here is how technology is…

Events

9 min read

What Dealers Should Look for at NADA: A Practical Guide to AI and Tech

NADA is where long-term technology decisions get made. Every year, dealers walk the show floor looking for solutions that will shape their operations for years to come. And this year, like last year, AI will be everywhere. Every booth will have an AI story. Every…

Company

2 min read

Growing the Silicon Forest: Impel Opens New Office in Burlington, Vermont

Impel is officially touching down in Burlington, Vermont, opening a new office that will house dealer engagement and product teams. This further supports the explosive growth that has made Impel the global leader in Automotive AI solutions. Burlington isn’t just a scenic choice; it’s a…

The Keys to Digital Merchandising: Brian Pasch & Devin Daly