Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Rev Up Your Sales Engine
with Impel AI
From browser to buyer, Impel AI keeps the pedal down—driving more leads to your floor and more deals across the line. Sales, streamlined. Purchases, unleashed.
Impel AI Turns “Just Browsing” Into “Just Bought”
Why pour more money into ads and third-party leads when your biggest sales opportunities are already on your website? Impel AI turns existing traffic into high-quality leads—and leads into deals.
By transforming your sales engine into a 24/7, enterprise-grade machine, you’re not just chasing volume—you’re scaling smarter. Engage shoppers instantly. Educate them automatically. Empower your team to close with confidence. This isn’t just sales support. It’s sales acceleration, built for growth.
Less Chasing. More Closing. That’s the Impel AI Effect.
When dealers want more appointments, higher show rates, and record-breaking close ratios, they call Impel. It’s not just optimizing the process—it’s about setting a new standard for how selling gets done.
Shift Sales Into Overdrive With Impel AI
Ready to turn traffic into traction? Impel AI transforms the entire buying journey—from first glance to final handshake—with capabilities that help sales teams engage, influence, and convert like never before.
Turn your VDPs into VIP Experiences
Give them an experience that’s equal parts showroom and showtime. Impel AI delivers interactive digital walkarounds, real-time answers, and personalized follow-ups that drive confidence—and conversion.
Always-On Answers That Seal The Deal
While your sales team closes, Impel AI keeps the conversations flowing. 24/7 responses via chat, email, or SMS—so every shopper gets the answers they need, the moment they ask.
Follow-Up That Doesn’t Fizzle
Impel AI keeps your “not-yet-ready” shoppers engaged with personalized, timely follow-ups—so you’re the first name they think of when they’re finally ready to buy.
AI Superpowers For Your Sales and BDC Teams
From decoding shopper signals to activating next-step nudges, Impel AI does the heavy lifting—turning average BDC reps into all-stars and your sales team into a conversion machine.
“Hannah (Sales AI) was game-changing for us. People come in asking for her. They call for her. They insist on working only with Hannah because she’s been emailing or texting them back and forth. And we have to explain that Hannah works from home - she doesn’t come into the dealership.”
The AI Operating System That Seals the Deal
Everything you need to drive more deals, faster. Impel AI connects every lead, every channel, and every customer touchpoint—automating follow-up, personalizing outreach, and delivering showroom-worthy experiences at scale.
Built from the ground up for automotive retail, it’s the only enterprise-grade AI solution trained on the real-world rhythms of your business. Smarter sales. Seamless handoffs. Higher close rates. This isn’t just automation—it’s conversion in overdrive.
Impel generates results for businesses of all sizes
Merchandising AI
If your digital showroom isn’t doing the selling, your sales team’s already playing catch-up.
Merchandising AI turns listings into love-at-first-swipe moments—serving up showroom-quality spins, rich feature tours, and transparency that builds trust fast.
It's the easiest way to help shoppers see it, want it, and show up ready to buy. Because when every car looks like a best-seller, your inventory moves faster.
Chat AI
Most chat tools collect leads. Chat AI creates them. From VIN-specific conversations and intelligent vehicle recommendations to seamless sales handoffs, it keeps shoppers engaged, informed, and moving toward the close—all while your sales team focuses on sealing the deal. 24/7, multilingual, and built for the way buyers shop now, it’s not just chat—it’s the start of the sale.
Sales AI
No more missed leads, lost emails, or hours spent playing catch-up. Sales AI turns every inquiry into opportunity with intelligent automation that answers, follows up, and recommends next steps—fast. It’s like cloning your best sales rep, minus the coffee breaks.
Give your team more time to do what they do best: build relationships, close deals, and drive revenue growth.
Marketing AI
Marketing AI turns one-time buyers into lifetime loyalists with automated outreach that actually feels personal—driving engagement long after the deal is done. And it doesn’t stop there.
With lease-end reminders, trade-in nudges and perfectly timed offers, Marketing AI keeps your brand front and center across the entire ownership lifecycle. Why chase cold leads when your next sale is already in your database?
See How This Dealer Found the Fast Lane to More Revenue
Hamilton Honda is putting sales on cruise control with Impel AI—booking more appointments, boosting revenue, and getting more done with less effort.
Craig Brauer, Hamilton Honda
The End-to-End Accelerator for Sales
What if your sales process worked smarter at every step? Now it can. Welcome to the only enterprise-grade AI platform built to move the sale forward.
Fully Integrated for Maximum Impact
Impel AI plugs into the CRM and website platforms you already use—so your team gets instant access to real-time behavioral insights, conversation history, and next step recommendations. No data gaps. No switching screens. Just smarter selling, all in one place.
The Only Choice For Dealers Serious About Sales
No one knows automotive AI like we do. Trusted by thousands of dealers worldwide, Impel AI has already driven more than $9 billion in sales and service revenue—and that’s just the beginning. Built for scale and built to lead. That’s the Impel difference...
From Follow-Up to Full Throttle—See How Dealers Level Up with Impel
Dealers around the globe are turning AI into ROI—with more leads, faster follow-up, and a sales engine that doesn’t sleep.
Test Drive the Future Today
Ready to Chase Less and Close More with Impel?
From faster follow-ups to more closed deals, Impel AI turns every lead into a bona fide sales opportunity. Let us show you how the smartest dealers are converting like never before.
