Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Service Retention,
Supercharged by Impel AI
The sale gets the spotlight, but service steals the show. Impel AI keeps you top of mind with smart follow-ups that turn quick pitstops into lifelong loyalty.
The Outreach Engine That Never Stalls
Managing service outreach for thousands of customers used to be impossible—until now. Impel AI turns your DMS into a loyalty goldmine with intelligent automation that drives revenue and repeat visits.
From data mining to perfectly-timed, personalized outreach and effortless appointment booking, it keeps service bays full and customers coming back. It’s concierge-level care for every customer, and your secret weapon for driving retention without the stress.

Impel AI: Your Shortcut to Service Loyalty
From better service retention to more predictable, more profitable performance—Impel AI helps you build loyalty that drives your entire business forward.
AI That Keeps Customers Coming Back for More
Service retention isn’t just a metric—it’s your dealership’s growth engine. Impel AI gives you the tools to keep customers engaged, loyal, and coming back again and again.
Concierge-Level Care, Courtesy of AI
Timely, VIN-specific outreach that feels like magic. Impel AI sends maintenance reminders like clockwork—more reliable than their best friend (and way more accurate).
Booked Before You Blink
No more phone tag. Impel AI seamlessly schedules appointments straight from chat, email, or SMS—so all you have to do is smile when they show up at your service desk.
Bad Data, Meet Your Match
Up to 20% of DMS data is outdated. Impel AI fixes that fast—collecting self-reported ownership updates, contact information changes, and customer sentiment so your next move always hits the mark.
Your Service Team’s Secret Weapon
While your advisors wow in person, Impel AI handles the rest—reminders, FAQs, and bookings on autopilot. It’s like giving your team an extra set of hands (and brains).
“Service AI helps relieve the pressure in the service department when it comes to phone calls, following up on appointments, and reaching out to customers to bring them back in. We are seeing a lot of customers clicking the buttons and making appointments through the conversational AI instead of calling in – and that has boosted our service revenue. In turn, that gives our service advisors more time to focus on customers in front of them. Overall, we are highly satisfied with Service AI.”
Your Retention Engine.
Fully Automated.
Impel AI keeps your service lane humming and your customers coming back. Our AI Operating System connects data, outreach, and communication channels into one seamless retention engine—automating the repetitive, personalizing every message, and eliminating the guesswork.
From first appointment to lifelong loyalty, your team can act faster, connect deeper, and deliver standout service without the stress. This isn’t just smarter service—it’s your competitive edge.
Service AI
Service AI puts your service drive in overdrive. With perfectly timed, VIN-specific emails and texts that actually talk back, it’s like having a concierge for every customer.
Your AI Agents answer questions, book appointments, and keep things moving—even when your team’s heads-down at the desk. It’s the ultimate service lane sidekick, giving your advisors more time to focus on people, not pinging. Forget chaos—this is calm, confident, and fully connected.

Chat AI
Chat AI does more than just chat—it builds trust and turns inquiries into booked appointments. Available 24/7, it answers questions, skips the clunky forms, and delivers the kind of frictionless experience that makes customers feel like VIPs.
Even when your service lane is dark and your phones are off, Chat AI keeps the conversation going—and your bays booked. No voicemails. No missed chances. Just always-on confidence.

Marketing AI
Marketing AI is the retention engine your service lane’s been missing. With more than 100+ dynamically personalized touchpoints, it delivers automated messages that actually add value—think timely reminders, service offers, trade-in nudges, and more.
From new customers to long-time regulars, it keeps your brand top of mind across the entire ownership lifecycle. Lifelong loyalty? Consider it scheduled. Automatically.

Reinventing the Service Drive
Impel AI drives transformational service retention and sales conversions at Ricart Buick GMC.

Rob Stewart, Ricart Chevrolet Buick GMC
The Entire Service Journey. Powered by One Unified AI System.
With an outreach engine that covers the full ownership lifecycle, Impel AI predicts needs, sparks action, books visits, and seals the service experience with confidence.
Fully Integrated for Maximum Impact
Impel AI plugs directly into the DMS, scheduling tools, and data platforms you already use—giving your service team instant access to real-time insights and customer conversations. No data gaps. No screen-hopping. Just smarter service, all in one place.
The Only Choice For Dealers Serious About Service
No one knows automotive AI like we do. Trusted by thousands of dealers worldwide, Impel AI has already driven over $9 billion in sales and service revenue—and that’s just the beginning. We’re built to lead.
Turbocharging Fixed Ops Revenue Growth
Fred Anderson Toyota needed a more scalable solution for service outreach, customer follow-up and appointment reminders. Their service team was stretched thin and the one-way marketing tools they were using were expensive and ineffective. Adding headcount wasn’t an option, so they turned to Impel.
Impel’s Service AI solution was just what they needed to re-engage lapsed customers, fill their service bays, and grow their business. By continuously mining DMS records and proactively reaching out to customers with relevant and timely service communications, they created a new source of found revenue—and their service team couldn’t be happier.

Test Drive the Future Today
Ready to Keep Service Visits Flowing with Impel?
From proactive outreach to lifelong loyalty, Impel AI puts service retention in overdrive. Let us show you how to become their go-to dealership—long after the sale.



