Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Merchandising AI
Immersive, Interactive Vehicle Experiences
- Immersive 360° & Video Tours
- Interactive Feature Exploration
- Increased VDP Lead Conversion
Turn Engagement into Sales with Interactive Experiences
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Up to 60%
Higher VDP Engagement
+25% Lift
In Qualified VDP Leads
Platform-Powered Merchandising Benefits
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Key Platform Features for Merchandising AI
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360° WalkArounds®
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Explore 360° WalkArounds®
Video Tour
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Video Tour
Feature Tour
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Feature Tour
AI Image Enhancement
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AI Image Enhancement
Capture App
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Capture App
See the Difference
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AI-based SMS texting drives meaningful business results
“Dealers adding SMS Texting to their
internet lead handing process generate 3x
engagement rates when compared to
email alone.”
Source: Impel customer data
Trusted by Leading Dealerships & OEMs
Works With Your Existing Systems
Impel AI connects effortlessly with your existing tools, from CRMs to marketing platforms, ensuring smooth adoption and enhanced performance. Simplify your tech stack while maximizing efficiency.
Enterprise Security
and Scalability You Can
Count On
Automotive retail isn’t linear—it’s dynamic. Customers shift between channels, expecting seamless, connected experiences. Impel AI eliminates friction at every touchpoint, propelling them from research to purchase, service, and beyond. The future doesn’t wait—neither should you.
Why Choose Impel AI to Maximize Your Sales Operation
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Working at Impel
What’s it like to work here? We’re a driven team using technology and data to reshape the automotive industry. As proud partners to top brands — and a Deloitte Fast 500 company — we’re growing fast and aiming high.
Are you ready to join us for the ride of a lifetime?
Why dealers choose Impel
“We’ve had shoppers who said they were shopping on other sites that didn’t have this feature, and they recommended friends and family to go to our site that had this feature so they could look through the car and take a really good look [with Feature Tour]. The consumers are coming in more knowledgeable about our vehicle. They can see the condition of the car better. The feedback is that they feel more comfortable taking a longer dive to come see a car than they did when we were just putting up static pictures."
“At Impel, I’ve found a team that genuinely values innovation and collaboration. Every day presents new challenges, and the support from colleagues makes tackling them rewarding. It's inspiring to be part of a company that's at the forefront of automotive AI.”
Designed for Every
Automotive Business
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Our Accomplishments
Maximize Your Dealership's Digital Potential
Impel AI offers AI solutions tailored to automotive dealers, optimizing sales, inventory, and customer engagement. Discover how our platform can transform your business with specialized solutions for the automotive industry.
22% increase in showroom appointment set rate
Our Accomplishments
Maximize Your Dealership's Digital Potential
Impel AI offers AI solutions tailored to automotive dealers, optimizing sales, inventory, and customer engagement. Discover how our platform can transform your business with specialized solutions for the automotive industry.
Key Capabilities
Revolutionize your automotive business with technology that transforms prospects into loyal brand ambassadors.
Testimonial Video
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Actionable insights that help you understand every customer
Powered by advanced behavior detection and predictive models, Marketing AI provides valuable insights that keep your teams focused.
Consumer Lifecycle
Consumer’s needs are always changing, Find Opportunities at each stage.
Active In-Market Consumers
You may want to check in with these likely buyers who are clicking.
Coordinated outreach that influences customer behavior
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Picture-perfect vehicle imagery, every time
Studio-quality image processing and customized studio backgrounds that highlight your vehicles – and nothing else.
Our Accomplishments
Business Results Preview
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Practical Guides & Resources
Book Your Personalized Demo Today
Ready to Experience
the Power of Impel?
See firsthand how our AI-driven solutions can boost your engagement, conversions, and revenue. Our experts are ready to show you the future of automotive retail.