Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Impel for Specialty Vehicle Dealers
Give Your Shoppers the Experience they Crave
From RVs and commercial trucks, to motorcycles and marine craft—Impel’s AI delivers unparalleled customer experiences that level-up your dealership. Take your customers on a ride they’ll always remember.
Bring Your Showroom
to Their Living Room
Let them fall in love with their next vehicle before they ever step
foot in your dealership.
AI Superpowers For Your Dealership
Reimagine your dealership with AI that turns every interaction into engagement they’ll never forget.
Smarter Merchandising for
Every Make and Model
From RVs to ATVs, motorcycles to marine—Impel’s AI makes your digital showroom the main attraction. No dedicated space or setup required, just smarter selling from the start.
Saying Goodbye to Bargaining Battles
Hear how a leading heavy equipment dealer leverages Impel AI to maximize gross margin by giving shoppers everything they need to make an informed buying decision.
Brent Derosier, Milton CAT
Bring Your Rides
to Life with
Merchandising AI
Forget static listings—today’s shoppers expect more than a scroll. They want to feel the ride before they ever step foot in the store or on the lot. That’s where Merchandising AI comes in.
Our advanced merchandising technology transforms ordinary vehicle listings into immersive, interactive experiences that showcase every detail, answer every question, and move buyers closer to “yes.” Especially for specialty vehicles, this is how you turn curiosity into confidence—and browsers into buyers. Anytime. Anywhere. All on your site.
Sales AI: Always On, Always Closing
Your sales team might clock out—but Impel AI never does. Our always-on AI agent delivers personalized, human-like responses to every shopper, 24/7. Powered by advanced natural language processing and machine learning, it follows up with precision and consistency—answering questions, booking appointments, and moving buyers down the funnel, even after hours.
It’s personalized engagement at scale, with the kind of performance that doesn’t sleep—so your team can wake up to more leads, more appointments, and more sales.
Image AI: From Lot To Digital Showroom in an Instant
Your shoppers can’t wait, so why should you? Imaging AI turns anyone on your team into a pro photographer—no fancy gear, no delays. Our advanced computer vision and imaging tech turns everyday snapshots into stunning, showroom-quality images and digital experiences in minutes.
From your lot to the digital showroom, it’s the fastest way to make your inventory shine online. Get eye-catching, click-worthy photos and 360 degree walkarounds with zero hassle— turning every vehicle into a must-see experience.
Unmatched Impact
Proven Results for A Leading Specialty Retailer
RV One partnered with Impel to test the power of 360° WalkArounds, and the results were undeniable—interactive listings drove a major boost in shopper engagement and conversions, leaving traditional photos behind.
We couldn’t be more pleased with Impel. The implementation was stellar and getting inventory online is fast and painless. We’ve seen significant increases in time spent on VDP and leads due to the 360 WalkArounds, and the customers love them. Their VINtelligent Retargeting has great ROI and brings back quality traffic and VDP views.”
When Shoppers Engage, They Buy—Here’s the Data
Until now, proving the impact of online engagement on purchase behavior was based on a strong hunch—not hard proof. But thanks to a landmark study by Impel and S&P Global Mobility (formerly Polk IHS Markit), we’ve connected the dots between digital behavior and real-world sales.
The findings? Engagement tools aren’t just a nice-to-have—they’re a measurable performance driver. Dive into the data that demonstrates how your digital experience directly influences purchase rates—and why investing in smarter engagement tools pays off at the dealership and beyond.
Test Drive the Future Today
Ready to Get Into Gear
with Impel?
Transform your website into an adrenaline-fueled experience and discover why top specialty retailers put their trust in Impel.