FM Capital Doubles Down on Impel with Follow-On Investment, Citing Accelerating Market Leadership Read More
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Superior Results Powered by Exceptionally Human AI

Sales AI is now 100% co-op eligible for Stellantis dealers.


Impel Sales AI is the most advanced, most agentic AI in automotive, and the first solution on Impel's next-gen AI Operating System. It works every lead like your best salesperson would, 24/7: reading the room, engaging instantly, answering the hard questions, and booking showroom appointments automatically, all in your dealership's own voice. Built for automotive, tuned for Stellantis dealers.

  • Never Miss a Lead. Sales AI works every lead the moment a shopper reaches out, over SMS and email, day or night.
  • Answers That Close. It handles VIN-specific, trade-in, and financing questions with humanlike nuance, reading intent and sentiment as it goes.
  • Follow-Up That Follows Through. It nurtures every opportunity long-term, so nothing goes cold.
  • Sounds Like Your Store. A permanent AI Knowledge Bank locks in your dealership's unique brand voice, offerings, services, and policies, so every conversation is unmistakably yours.

Ready to turn more shopper conversations into showroom appointments?

Two years in and the numbers keep getting better. We’re closing more leads, our BDRs are more productive, and we didn’t have to add headcount to make it happen. That’s the kind of ROI that makes the partnership with Impel so successful for us.
Curtis Driver
Omnichannel Sales Manager, Capital Automotive Group