Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Driving The Future
of Automotive AI
Impel helps auto retailers around the globe
unify the entire customer journey—fueling faster decisions,
deeper connections, and measurable impact at every step along the way.
The Auto Industry’s First and Only AI Operating System
Impel keeps modern dealerships running at full throttle. Our AI Operating System connects every signal, every system, and every stage of the customer lifecycle—turning disconnected interactions into unified, always-on experiences. Built for automotive, it automates the mundane, personalizes every interaction, and drives results across marketing, sales, service, and more.
With deep integrations, domain-trained AI, and unparalleled customization and control, Impel doesn’t just help you keep up—it helps you lead. All in. All connected. All yours.
With deep integrations, domain-trained AI, and unparalleled customization and control, Impel doesn’t just help you keep up—it helps you lead. All in. All connected. All yours.
Built To Solve Your Key Business Challenges. Built to Take You Further
Drive performance with AI that helps you work smarter at every turn.
Sales AI
Boost productivity and results with Lead Management AI that doesn’t replace your team — it supercharges them. From first enquiry to final handshake, every interaction feels seamless, on-brand, and customer-ready.
Merchandising AI
Propel shoppers from the screen through the showroom door with interactive content and immersive visual experiences customers trust — and enjoy.
Chat AI
From feature queries to scheduling, Chat AI handles the layered, complex questions customers actually ask 24/7. Always-on, always-accurate — with seamless handoffs so your staff only step in when it really counts.
VINtelligent AI
Precise retargeting and advertising powered by behavioural data. Attracts buyers who are truly in-market, not passive window shoppers.
Impel is Your Engine for Innovation.
Unify the journey, empower your teams, and wow your customers—with AI that puts your business in hyperdrive.
Unified Lifecycle Management
Powering Every Step of the Customer Journey
From first click to final handshake—and every moment after—Impel’s end-to-end AI powers a seamless, customer journey. One platform. Every touchpoint. Frictionless support that turns every step into a smarter, more connected experience.
AI Superpower For Your Teams
Meet your Your Trusted Copilot
Impel turbocharges your team with intelligent automation that runs 24/7— syncing effortlessly with your staff to streamline operations, elevate experiences, and drive serious performance.
Concierge-Level Experiences
Deeply Personal, From Beginning to End
With data-driven insights and advanced automation, we deliver exceptionally human, exceptionally engaging experiences. Helping you build deeper relationships and a stronger brand with every interaction.
Unified Lifecycle Management
Powering Every Step of the Customer Journey
From first click to final handshake—and every moment after—Impel’s end-to-end AI powers a seamless, customer journey. One platform. Every touchpoint. Frictionless support that turns every step into a smarter, more connected experience.
AI Superpower For Your Teams
Meet your Your Trusted Copilot
Impel turbocharges your team with intelligent automation that runs 24/7— syncing effortlessly with your staff to streamline operations, elevate experiences, and drive serious performance.
Concierge-Level Experiences
Deeply Personal, From Beginning to End
With data-driven insights and advanced automation, we deliver exceptionally human, exceptionally engaging experiences. Helping you build deeper relationships and a stronger brand with every interaction.
AI Built for Every Business Type
Across every automotive marketing Tier, Impel delivers tailored solutions that move the entire industry forward. Whatever your business, we’ve got you covered.
Drive Next-Level Dealership Performance
Designed for dealerships. Driven by AI. Impel boosts sales, optimizes service, and makes every customer interaction smarter. This is intelligent automation, purpose-built to move your business forward.
Level Up Your Enterprise With Impel
The world’s top dealer groups trust Impel to do what others can’t: unify every rooftop, coordinate every channel, and optimize every moment. Our AI platform powers smarter marketing, more efficient operations, and standout shopper experiences. For business results you can count on.
One Brand. One Experience. Everywhere.
As the line between manufacturer and dealer blurs, one thing is clear: experience matters. Impel AI enables a unified, brand-consistent experience across every marketing tier, lifecycle stage, and touchpoint. No matter what your vision, Impel AI can help you bring it to life.
The Future of Automotive Marketing, Already in Drive.
Impel gives agencies and their clients the edge—smarter AI-powered campaigns, real-time performance insights, and tools built to boost results, reduce noise, and strengthen customer relationships at scale. Now that’s good business.
Give Your Shoppers the Experience they Crave
From RVs and commercial trucks, to motorcycles and marine craft—Impel’s AI delivers unparalleled customer experiences that level-up your dealership. Take your customers on a ride they’ll always remember.
Unrivaled experience. Unmatched Impact.
From local dealers to global OEMs, the industry's most driven players turn to Impel to spark engagement, ignite conversion, and fuel unstoppable growth—no matter where they are. This is digital transformation in overdrive.
8000+
Clients worldwide
51
Countries of operation
11
Years of automotive technology innovation
$8.2B
Sales & Service revenue influenced by Impel AI
We Don’t Just Meet Security Standards, We Set Them.
Impel is fully certified and compliant with the toughest regulations and standards out there, including GDPR, TCPA, CCPA, and SOC 2 Type II. Our enterprise-grade infrastructure and infosec practices exceed even the strictest IT requirements. Backed by advanced AI controls and expert models tailored specifically for automotive, we deliver smarter, safer, and more accurate AI than anyone else.
Automotive AI News & Insights
Test Drive the Future Today
Ready to Experience
the Power of Impel?
From supercharged engagement to sky-high conversion, Impel AI puts your performance in overdrive. Our team is standing by to take you on a guided tour of the future of automotive retailing.