Experience how Impel and Outsell enable OEMs and dealers of all sizes and types to drive increased customer engagement, conversion, and loyalty across the entire customer lifecycle.
Automotive retailers everywhere are looking to combat today’s market conditions by driving increased customer loyalty and operating efficiency. Impel’s technology hub at Digital Dealer will show conference attendees how automotive AI can help achieve this goal.
As the leader of AI in automotive retail, Impel is innovating just as quickly as the open-source AI models that are often in the headlines. Since Digital Dealer 2023, Impel has continued to expand its Automotive AI platform across the entire customer lifecycle. This year, attendees won’t have to peruse the Digital Dealer vendor hall for various software or AI solutions that address narrow applications like lead generation, lead management, sales, fixed operations, and trade-ins. With its recent acquisition of Outsell, Impel covers it all.
Dealers are coming to Impel and Outsell to maximize customer lifetime value while increasing operational efficiency:
More engagement
Rather than relying on generic marketing for broad audiences, dealers can tap into detailed first-party customer data to deliver hyper-personalized, relevant, and timely messages. By reaching out with the right message at the right time, using each prospect and customer’s preferred communication channel, dealers see a significant improvement in conversion rates. This approach not only leads to more effective outreach — it also reduces marketing spend.
Greater customer acquisition with intelligent targeting
Dealers can proactively identify website visitors and reach out to high-value customers with hyper-relevant messaging based on their activity and sales and service history – all before they even submit a lead form. Using AI-powered analytics, the dealer’s automated outreach tailors the messaging and communication channel in real-time based on each customer’s most recent behavior, ensuring personalized content that drives greater engagement and acquisition.
Conversational AI that drives human connection, conversion, and retention
With an influx of engaged, high-value prospects in the sales and service funnels, dealers are now ideally positioned to increase conversions and appointment rates by using generative conversational AI tailored specifically for automotive retail.
Whether customers are purchasing or trading in a vehicle, in need of service, in a positive equity position, or anything in between, Impel AI is purpose-built to deliver exceptionally human-like interactions that guide customers to successful dealership outcomes.
Seamless customer experiences
Impel and Outsell are purpose-built for automotive retailers and integrate directly with dealership CRM platforms, DMS systems, schedulers, inventory feeds, website providers, and more. Impel AI acts as the central engine of each dealer’s tech stack, orchestrating seamless customer experiences across the lifecycle while minimizing disjointedness and disruption. This ensures that operations and interactions at every touchpoint run smoothly and efficiently for dealers and customers alike.
Elevate dealership productivity and operational efficiency
Impel and Outsell work together to free up sales and service teams to do more of what they do best: close deals, build relationships, and deliver white-glove service. Visit us at Digital Dealer or set up a consultation beforehand to learn more about how our combined technology drives productivity gains:
- Reduced marketing spend with highly tailored outreach
- Deeper customer insights that help prioritize sales outbound activities and service conversations
- More service appointments and Repair Order revenue with AI-driven customer outreach and seamless scheduling
- Higher-performing sales teams who are unencumbered by the routine and repetitive tasks handled by AI
Whether you’re just beginning your journey with AI in automotive or are a power user looking to maximize customer lifetime value at every touchpoint, you won’t want to miss two industry powerhouses coming together to enable dealers and OEMs of all sizes to engage, convert, and retain customers.
Visit us at booth 609 at Digital Dealer or book a demo prior to the conference to start unlocking customer lifetime value.
