Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel customer lifecycle management platform

The industry’s most complete AI-powered customer lifecycle management solution.

A diagram illustrating various AI types, serving as an educational tool.

Everything you need to deliver better customer experiences.

Impel’s end-to-end platform combines the industry’s leading generative conversational AI technology with best-of-breed applications for digital merchandising, communication and imaging. It’s always-on technology that engages, educates and influences shoppers at every touchpoint, from the first click to after the sale.


Supercharge your digital showroom.

Effective digital merchandising is the key to impelling visitors from the screen to the showroom. Engaged shoppers and more confident buyers: all delivered by Impel.


Keep the conversation going—even past closing time.

Extend the white glove experience around the clock with conversational AI that delivers. Your sales and service staff can focus on nurturing the highest-value leads and closing deals – we’ll take care of the rest.


Tune up your vehicle images.

Make your car the star with advanced imaging technology that brings the showroom shine to your online storefront. It’s the DIY photo solution for professional-grade results.

Sales AI has a positive impact on appointment set
& show rates at Johnson Automotive.

Enterprise Developer Cloud

Bring your vision to life.

Experience APIs

Our complete set of merchandising experience APIs make it easy for anyone to add new functionality and interactivity to existing digital properties.

Content APIs

With direct access to our wide array of digital merchandising assets and multimedia content, developers can add depth to existing brand experiences.

Custom Development Tools

If you can imagine it, we have the tools to help you build it. Put the industry’s leading digital merchandising technology to work for you.

Seamlessly integrated.
Seamlessly experienced.

Impel’s AI was designed to help dealers get more from their existing systems and processes. Our cloud-based technology seamlessly integrates with leading website platforms, third-party marketplaces, digital retailing tools, and DMS and CRM platforms to help you deliver more engaging experiences at every touchpoint.

Digital Engagement Platform

Data & Analytics

  • Our interconnected set of digital applications enables dealers to generate an entirely new layer of shopper behavioral data. And by feeding this unique data asset into Impel’s AI-powered engine, dealers are able to deliver more personalized and engaging experiences at every touchpoint – from the website to your BDC and even in the showroom.

  • Impel’s real-time reporting dashboards and seamless integration with Google Analytics allow dealers to track, analyze and optimize performance across their entire operation. From photo process efficiency to digital merchandising effectiveness and even lead engagement results, you’ll gain deeper insights into your business than you’ve ever had before.

Data and Analytics

An unyielding commitment to data privacy and security.

In an omnichannel world, data security and consumer privacy are more important than ever. That’s why we’re committed to maintaining the highest level of safeguards and protections for retailers and consumers. Impel is SOC-2 Type II certified and fully GDPR, CCPA and TCPA compliant. Our data protection practices include the use of SOC-2 certified data centers and network security protocols.

SOC 2 Type II Certified

Vehicle retailers, online marketplaces and OEMs increasingly rely on external vendors to execute and safeguard core business operations and enterprise strategies. That’s why the need for confidence and transparency regarding software and service provider processes and security has never been greater. 

Developed by the American Institute of CPAs (AICPA), the SOC 2 process and certification confirms that Impel meets or exceeds the most stringent global security measures and best practices in the areas of Security and Availability, as established by the American Institute of Certified Public Accountants (AICPA). Security principles encompass the protection of system resources against unauthorized access, including network and applications firewalls, two-factor authentication, and intrusion detection. Availability principles refer to the accessibility of Impel systems, products and services, with an emphasis on performance monitoring, disaster recovery, and security incident handling.

Recognized for innovation and excellence.

2022 Canada’s Top 150 Digital Merchandising Platform
2022 Artificial Intelligence
2022 Product Innovation – Sales AI
2017-22 | 11 AWA Awards
Best Marketing Solution
2019 Web Advertising Element – 360° Retargeting
2020 Feature Tour
3 Consecutive Years – Overall SaaS Award winner in the Vertical Industry Category
2020 Best Vendor – Kain Shark Tank Awards
2020 Product Innovation Achievement
2019 Interactive Brand Experience – Feature Tour
2021 F&I Advantage
2021 Small Business of The Year
Vendor of the Year for Automotive Merchandising
2022 Innovation Award
2020 Most Innovative Company of the Year
2019, 2020 Top 500 Fastest Growing Company
4x Top 50 Digital Merchandising Platform 2021-2024
2020 Technical Innovation of the Year – Feature Tour

Put the power of Impel Automotive AI to work for you.

Learn how Impel’s award-winning platform can give you the upper hand. Request a demo today.