Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Service AI
Smarter Service Starts with Smarter AI
- Drive more service appointments and fixed ops revenue
- Bring back lost and lapsed customers with smart re-engagement
- Boost service retention and lasting customer loyalty
- Capture missed calls and opportunities when your team is at capacity
AI That Talks Shop—And Fills Your Service Bay
Most dealers don’t have the time nor the resources for large-scale service outreach. Service AI fills the gap with automated, high-impact conversations that drive appointments.
There’s a Smarter Way to Service
Life gets busy—for your team and your customers. That’s why Impel’s Service AI keeps communication running smoothly, automatically, and 24/7.
Traditional Service Solutions
✗ Teams are too strapped for proactive outreach
✗ Scaling manual workflows adds more chaos
✗ Patchwork tools cost more—and deliver less
✗ Generic emails get ignored, deleted, or unsubscribed
✗ Complex scheduling processes drive high abandonment
✗ Up to 40% of calls missed, with the majority never getting a call back
The Result? Missed revenue, lost customers, and a customer experience that falls apart fast.
✗ Scaling manual workflows adds more chaos
✗ Patchwork tools cost more—and deliver less
✗ Generic emails get ignored, deleted, or unsubscribed
✗ Complex scheduling processes drive high abandonment
✗ Up to 40% of calls missed, with the majority never getting a call back
The Result? Missed revenue, lost customers, and a customer experience that falls apart fast.
Impel Service AI
✔ Turns messy data into clean, customer intelligence
✔ Targets based on VIN, service history, and behaviors
✔ Powers real conversations—built for fixed ops
✔ Schedules appointments instantly via email and SMS
✔ Provides customizable tone, timing, and messaging
✔ All voice mails answered and converted to SMS for instant scheduling
The Result? More service appointments, higher retention rates, and a team that runs at full throttle.
✔ Targets based on VIN, service history, and behaviors
✔ Powers real conversations—built for fixed ops
✔ Schedules appointments instantly via email and SMS
✔ Provides customizable tone, timing, and messaging
✔ All voice mails answered and converted to SMS for instant scheduling
The Result? More service appointments, higher retention rates, and a team that runs at full throttle.
Automation That Doesn’t Feel Automated
Service AI handles the full ownership lifecycle—from first service visit to expiring warranties and beyond—by tapping into DMS records and driving behaviors to deliver perfectly timed, personalized messages at scale.
It identifies the right service opportunities based on complete customer data, then follows up with humanlike, conversational AI that books appointments directly to your calendar. The result? Smarter outreach, fuller bays, and a service team that can finally focus on what matters most.
One Size Doesn’t Fit Anyone.
Forget generic postcards. Service AI delivers personalized service recommendations based on each vehicle’s VIN, OEM recommended maintenance intervals, driving behavior, and service history. It’s like giving every customer their own service assistant—one that knows what they need and when they’ll need it.
With email, SMS, and even direct mail, Service AI meets customers on their terms. Powered by data and real-time optimization, it delivers the industry’s highest engagement—right message, right moment, every time.
Your Best Sales Strategy? Deliver Great Service.
Dealership service operations are a critical driver of gross profit and customer loyalty. In fact, 74% of car buyers whose vehicle was serviced by the dealership of purchase are likely to return there to buy their next vehicle. That’s why dealers need to do everything they can to attract service customers.”
Cox Automotive
No Forms. No Friction. Just Booked Appointments.
Clunky service forms send customers running—up to 80% abandon the process entirely. Impel’s conversational scheduling changes the game. With seamless integration into your dealership’s scheduler, customers can choose times, get answers, receive alternatives, and confirm—all through email replies or text conversations.
And when customers call during peak hours, Voice AI handles the overflow automatically—answering missed calls, converting them to text, and offering seamless SMS scheduling. No generic hold music. No lost opportunities. Just seamless service.
It’s frictionless, fully automated, and feels like white-glove service. Even better? It takes the load off your service team, so they can focus on delivering on an exceptional experience—every time.
Turn Your Advisors Into Service Superstars
Service AI brings intelligent automation to your service department—working hand-in-hand with your team, not around them.
Automated notifications and seamless handoffs keep your advisors focused on the right conversations at the right time. Instead of chasing missed calls or unresponsive leads, your team connects with customers who actually need them. Plus, AI insights give advisors the “inside scoop” on customer needs—so when they arrive, they’re met with white-glove treatment from the start.
Messaging That Respects the Rules—and Your Customers.
Service AI makes it easy to stay connected—and compliant. From SMS text and email to direct mail, every message is fully aligned with state and federal regulations, giving customers control over how and when they hear from you.
We protect consumer data with industry-leading security and privacy standards, so trust is never compromised. The best part? These aren't just legal checkboxes—they're valuable reminders your customers actually want to receive. Smart communication. Total peace of mind.
Don’t Just Sell the Car—Keep the Customer
“7 out of 10 car buyers have their vehicle serviced somewhere other than the dealership where they purchased. For the average dealer, that represents a lost revenue opportunity of more than $625,000 per year.”
Source: Industry Estimates
Smart at Every Step. Seamless at Every Turn.
The key to maximizing lifetime value? Never losing touch. Service AI helps you stay ahead with proactive, personalized communication that builds lasting loyalty.
We’re Driving Measurable Results
Service Power That Never Slows Down
27%
Increase in ROs From Existing Customers
33%
of Lost Service Customers Won Back
24%
Increase in Vehicle Repurchase Rate
How Service AI Shifted
Retention Into High Gear
Discover how Fred Anderson Toyota turned smarter service outreach into serious results with Impel AI.
Bryan Newton, Fred Anderson Toyota
Why the Smartest Service Teams Run on Service AI
“Service AI helps relieve the pressure in the service department when it comes to phone calls, following up on appointments, and reaching out to customers to bring them back in. We are seeing a lot of customers making appointments through the conversational AI instead of calling in – and that has boosted our service revenue. In turn, that gives our service advisors more time to focus on customers in front of them. Overall, we are highly satisfied with Service AI.”
“We’ve been having record months lately with Service AI. In the last two months we’ve seen over $200,000 in incremental service revenue, saved 500 labor hours, and over 500 abandoned customers have been brought back to us. Impel AI has freed up my people so that they can be more effective and get more accomplished with less stress. It’s really enabled us to increase the bottom line.”
AI That Drives Your Service Drive
Designed to integrate. Built to perform. Service AI is ready to drive results from day one.
Fixed Ops Success Stories
Practical Guides & Resources
Ready to Experience
the Power of Impel?
Service AI drives proactive outreach. Voice AI ensures nothing falls through the cracks when customers reach out. One fixed ops platform, one service experience that's always on, always personal, and always driving results.