Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

two men shaking hands

OEM Programs

Certified by Leading
Automotive Manufacturers

As a certified technology provider for more than a dozen OEMs, Impel provides auto dealers with trusted AI-powered customer lifecycle management solutions that drive better business results. Enjoy the benefits of working with a certified OEM partner, including brand-compliant technology, preferred packages and pricing, as well as co-op reimbursement.

Trusted by major OEMs and thousands of retailers around the globe.

Impel’s automotive OEM programs help dealers deliver exceptional omnichannel customer experiences. Enroll today. 

JLR Canada

Land Rover



Why Dealers Love Impel


“The Impel team are amazing from management to sales. We use at least 5 of their products. Just a great company. We have been a happy customer for over 4 years.”

Above and beyond!

“Impel is a great service we use for all of our dealerships in the group. Their 360 walkaround for the exterior and interior of the vehicles allow the customers to explore a 360 degree view of their car of choice before coming into the dealership. The features option allows the customer to view the safety, convenience, performance and technology features, plus, the factory installed upgrades. Impel really allows the customer to easily do their research on their desired vehicle.”

Best Platform

“Impel is the best platform that I have used over the past years. The Impel team always answers my questions and follows up with our improved monthly results! Hands down I choose Impel.”

Don’t see your OEM? Don’t worry, we’ve got you covered.

Impel works with thousands of auto retailers selling nearly every auto brand around the world – including OEMs not listed here. Want to learn more about how we work with dealerships like yours? Feel free to call us at 1-844-GETIMPEL or contact us.

Recognized for innovation
and excellence.

2024 Motor Trader Independent Dealer Awards – IT Innovation
2024 AI Breakthrough Awards – Imaging
2022 Canada’s Top 150 Digital Merchandising Platform
2022 Artificial Intelligence
2022 Product Innovation – Sales AI
2017-22 | 11 AWA Awards
Best Marketing Solution
2019 Web Advertising Element – 360° Retargeting
2020 Feature Tour
2021, 2022 Overall SaaS Award winner in the Vertical Industry Category
2020 Best Vendor – Kain Shark Tank Awards
2020 Product Innovation Achievement
2019 Interactive Brand Experience – Feature Tour
2021 F&I Advantage
2021 Small Business of The Year
Vendor of the Year for Automotive Merchandising
2022 Innovation Award
2020 Most Innovative Company of the Year
2019, 2020 Top 500 Fastest Growing Company
4x Top 50 Digital Merchandising Platform 2021-2024
2020 Technical Innovation of the Year – Feature Tour

Ready for next-level dealership performance?

Let us show you what the industry’s leading Automotive AI platform can do for you.