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Why Impel AI is the Future of Automotive Retailing

Purpose-built for automotive retail, Impel AI fuels smarter operations, standout experiences, and measurable results—giving you the AI edge your competitors wish they had.

Trusted by Industry Leaders Around the World

From Messy to Masterful.

Too many vendors and siloed data systems can cost you 20–30% in lost efficiency and lots more in customer confusion. Impel AI cuts through the chaos with one unified platform that streamlines operations and powers consistent, high-performing brand experiences. Every time.

30%

Gain in Operational Efficiency

One

Unified Platform for Better Customer Experiences and Business Results

AI That Delivers at Every Stage of the Customer Lifecycle

Every moment matters. Impel makes sure each one hits harder, converts better, and keeps customers coming back for more.

Research
Give Every Vehicle A Main Character Moment
Give your inventory the spotlight it deserves. Impel turns your digital showroom into a scroll-stopping experience—bringing every vehicle to life online with interactive, info-packed tools that make your listings impossible to ignore.
Give Every Vehicle A Main Character Moment

AI That Solves Real Business Challenges—Fast

One platform. Infinite payoff. Reduce costs, scale smarter, and turn every customer moment into momentum—while solving your biggest business headaches for good.

Get More Mileage From Your Ad Spend

Stretch your spend, not your team. Impel connects, converts, and maximizes ROI—so you get more mileage from every marketing move.

Make Your Sales Pipeline a Powerline

No more missed leads, calls or dropped threads. Impel responds instantly and follows up persistently—so more leads turn into customers, and fewer slip through the cracks.

Keep the Service Lanes Buzzing

From smart reminders to effortless booking, Impel turns routine service requests into standout moments. Stay top of mind, fill more bays, and give your customers zero reasons to go elsewhere.

100% Satisfaction—Every Time

Give every customer the VIP treatment—day or night. With human-like AI engagement, Impel delivers fast answers and service that makes them smile, every time.

Get Lean Without Losing Speed

More output, less overhead. Impel’s automation clears the busywork so your team can focus on impact—boosting productivity without burning out your crew.

Loyalty That Goes the Extra Mile

From first drive to next ride, Impel keeps customers close. Personalized experiences and smart outreach build loyalty that lasts—and grows your bottom line.

Impel is Leading the Charge in Automotive—For All Who Drive It Forward

Impel moves the industry forward—connecting dealers, OEMs, partners and customers with one powerful platform built to unlock performance at every turn.

Fragmented Tech Won’t Win Loyal Customers

Want customers for life? You’ve got to earn it—every click, every call, every moment. Today’s buyers expect more than cookie-cutter follow-ups and clunky handoffs.

Disjointed point solutions and one-size-fits-all messaging won’t cut it. In a world where your competitor is always one click away, connected retailing isn’t a luxury—it’s a lifeline. Impel unifies your operation so every customer feels like the only one.

Fragmented Tech Won’t Win Loyal Customers
Impel enables concierge-level service at every touchpoint

Set Your People Up to Win—And Watch What Happens

High turnover isn’t just a people problem—it’s a solutions problem. Your teams want to succeed, but outdated systems create barriers to performance, drive burnout, and stall progress.

Empower employees with the right technology and you’ll unlock their full potential—boosting productivity, accelerating growth, and reducing churn. When your people are set up to thrive, your entire business moves forward.

Set Your People Up to Win—And Watch What Happens
Impel provides teams with AI superpowers

The Executive Playbook for Next-Level Results

Today’s execs aren’t chasing bigger teams—they’re chasing bigger results. And that means rethinking how work gets done.

Impel delivers smarter automation and technology that empowers people, streamlines operations, and drives better customer experiences across the board. It’s how modern dealerships do more with less—and outperform the competition without adding overhead. It’s time to work smarter, not harder.

The Executive Playbook for Next-Level Results
Impel generates results for all businesses of types and sizes

The Competitive Edge OEMs and Providers Are Looking For

AI is rewriting the rules—and every OEM, vendor, and provider knows it. The edge now goes to those bold enough to innovate, and smart enough to partner.

That’s why the most forward-thinking brands choose Impel. Our AI platform gives OEMs and providers a competitive edge—unlocking new value, driving innovation, and delivering results that keep you ahead of the market. In the race to transform, Impel is the partner that makes all the difference.

The Competitive Edge OEMs and Providers Are Looking For
Industry leaders rely on Impel for world class AI

The Auto Industry’s First and Only AI Operating System

Impel keeps modern dealerships running at full throttle. Our AI Operating System connects every signal, every system, and every stage of the customer lifecycle—turning disconnected interactions into unified, always-on experiences. Built for automotive, it automates the mundane, personalizes every interaction, and drives results across marketing, sales, service, and more.

With deep integrations, domain-trained AI, and unparalleled customization and control, Impel doesn’t just help you keep up—it helps you lead. All in. All connected. All yours.

Straight talk about how Impel’s AI boosts efficiency and productivity

Learn from Digital Performance and Marketing Manager Chris Legg about how Impel’s AI platform enables Ourisman Ford to efficiently manage the customer lifecycle – while driving more appointments, greater revenue, and increased productivity.

Chris Legg, Ourisman Ford

We Don’t Just Meet Security Standards, We Set Them.

Impel is fully certified and compliant with the toughest regulations and standards out there, including GDPR, TCPA, CCPA, and SOC 2 Type II. Our enterprise-grade infrastructure and infosec practices exceed even the strictest IT requirements. Backed by advanced AI controls and expert models tailored specifically for automotive, we deliver smarter, safer, and more accurate AI than anyone else.

Revolutionizing Automotive Retail for More Than a Decade

8000+
Clients Worldwide
51
Countries of Operation
100+
Major Systems Seamlessly Integrated
11
Years of Automotive Technology Innovation
$10.1B
Sales & Service Revenue Influenced by Impel AI
Customer Support

All-In Partners. All-Out Results.

When you partner with Impel, you're not just getting powerful AI—you’re gaining a team that’s all in on your success. We’re here to help you move faster, perform better, and grow smarter. From onboarding to optimization, we’re with you every mile.

All-In Partners. All-Out Results.

Here’s What Happens When Dealers Put AI in the Driver’s Seat

Discover how Impel’s always-on AI drives more conversions, more service visits, and more long-term loyalty.

Test Drive the Future Today

Ready to Experience

the Power of Impel?

From supercharged engagement to sky-high conversion, Impel AI puts your performance in overdrive. Our team is standing by to take you on a guided tour of the future of automotive retailing.