Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

Why Impel

A powerful upgrade for your omnichannel retail experience.

In today’s connected world, confident salespeople and gleaming brick-and-mortar facilities simply aren’t enough. With nearly 90% of the customer journey now taking place online, delivering exceptional digital experiences is essential. And that requires an entirely new kind of technology.

Enter Impel. Our industry-leading AI-powered engagement platform transforms physical and digital customer touchpoints into seamless omnichannel experiences. From the very first click on your website to the showroom visit – and beyond – Impel’s fully-automated engagement solution enables retailers of every type and size to thrive. Today, and into the future.

car purchase funnel

Deliver more engaging experiences at every step of the buyer journey.

Impel’s customer lifecycle management platform enables retailers to deliver better experiences at every touchpoint. From educating shoppers on your website to engaging and converting leads, and even driving post-purchase service appointments, it’s the complete solution for every area of your dealership. Powered by generative conversational AI and first-party behavioral data, Impel is the best “hire” you’ll ever make.

Digitally enabled dealers graph.

Digital investments generate oversized ROI.

In the past, physical showrooms were the centerpiece of every dealer’s brand experience. But, with changing consumer behaviors and the emergence of omnichannel retailing, traditional dealers have been forced to rethink their investment strategies. The result? Big payoffs for those that have already made the shift. For everyone else, time is running out – but Impel can get you there – fast.

Digital Engagement Platform

Dial up your existing tech stack.

With Impel, there’s no need to make costly infrastructure investments or process changes to take advantage of next-generation digital capabilities. That’s because Impel AI was designed specifically to work with existing dealer operations and systems. It’s the cloud-based technology layer that helps dealers deliver better experiences and business results no matter what website platform, DMS, CRM or digital retailing system you choose to use.

Technology that moves the auto shopping experience forward.

Engage icon.


Build meaningful connections – for relationships that last.

Educate icon.


Create trust and confidence though shopper knowledge.

Influence icon.


Turn shoppers into buyers, and
buyers into loyal customers.

Optimize icon.


Generate greater returns from your existing investments.

A person navigating a car dealership website on a laptop, focusing on a gray truck's details.

Supercharge your digital showroom.

Effective digital merchandising is the key to impelling visitors from the screen to the showroom. Engaged shoppers and more confident buyers: all delivered by Impel.

360° WalkArounds

Video Tour

Feature Tour

F&I Advantage


Keep the conversation going—even past closing time.

Extend the white glove experience around the clock with conversational AI that delivers. Your sales and service staff can focus on nurturing the highest-value leads and closing deals – we’ll take care of the rest.

Sales AI Copilot

Service AI

F&I Pursuit

VINtelligent AI

side profile of white Porsche

Tune up your vehicle images.

Make your car the star with advanced imaging technology that brings the showroom shine to your online storefront. It’s the DIY photo solution for professional-grade results.

Capture App

AI Image Enhancement

Image Cloning

Damage Tagging

Developers working together.

Bring your vision to life.

Put the power of Impel’s advanced technology and data to work for your brand. With our pre-built APIs and flexible developer tools, you’ll have everything you need to expand your brand experience – your way.

Merchandise Experience APIs

Merchandising Content APIs

Custom Development Tools

A history of excellence & engagement.

Our unmatched scale and experience has driven transformative business results for dealers around the world.


360° WalkArounds


Countries active


Feature and option


Vehicle sales and service revenue influenced by Impel’s AI

Sales and Customer Support

Our team is your team.

When you work with Impel, you get much more than a technology platform. You get an entire team of people who are committed to your success. Relationships and business results matter to us. That’s why we work tirelessly to ensure that everything we do helps your business move forward. From onboarding and support to ongoing performance optimization, you can count on us every step of the way.

What Our Customers Are Saying

“We use Impel for our vehicle photos and we absolutely love it! I highly recommend.”

“We have been very pleased with Impel and love the AI product in particular. The after hours contact frees up my staff in evenings on their personal time and all the while the AI is setting appointments and answering questions. Next level tech to be sure!”




“The retargeting is vin-specific and effective, accounting for over 1/3 of my VDP views on my new and used inventory! My web traffic, VDP views and leads are up all thanks to Impel!”


A Network of Trusted Partners.

From lot service providers to marketplaces, website platforms to CRM systems, our relationships and integrations run deep. With Impel, your business will never skip a beat.

Reimagine your retail experience.

An engaged consumer is a more likely buyer and loyal customer – and Impel AI is at the forefront of customer lifecycle management. Request a demo today and our team will be in touch shortly.