Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
From Messy to Masterful.
Too many vendors and siloed data systems can cost you 20–30% in lost efficiency and lots more in customer confusion. Impel AI cuts through the chaos with one unified platform that streamlines operations and powers consistent, high-performing brand experiences. Every time.
30%
Gain in Operational Efficiency
One
Unified Platform for Better Customer Experiences and Business Results
AI That Delivers at Every Stage of the Customer Lifecycle
Every moment matters. Impel makes sure each one hits harder, converts better, and keeps customers coming back for more.





AI That Solves Real Business Challenges—Fast
One platform. Infinite payoff. Reduce costs, scale smarter, and turn every customer moment into momentum—while solving your biggest business headaches for good.
Impel is Leading the Charge in Automotive—For All Who Drive It Forward
Impel moves the industry forward—connecting dealers, OEMs, partners and customers with one powerful platform built to unlock performance at every turn.
Fragmented Tech Won’t Win Loyal Customers
Want customers for life? You’ve got to earn it—every click, every call, every moment. Today’s buyers expect more than cookie-cutter follow-ups and clunky handoffs.
Disjointed point solutions and one-size-fits-all messaging won’t cut it. In a world where your competitor is always one click away, connected retailing isn’t a luxury—it’s a lifeline. Impel unifies your operation so every customer feels like the only one.

Set Your People Up to Win—And Watch What Happens
High turnover isn’t just a people problem—it’s a solutions problem. Your teams want to succeed, but outdated systems create barriers to performance, drive burnout, and stall progress.
Empower employees with the right technology and you’ll unlock their full potential—boosting productivity, accelerating growth, and reducing churn. When your people are set up to thrive, your entire business moves forward.

The Executive Playbook for Next-Level Results
Today’s execs aren’t chasing bigger teams—they’re chasing bigger results. And that means rethinking how work gets done.
Impel delivers smarter automation and technology that empowers people, streamlines operations, and drives better customer experiences across the board. It’s how modern dealerships do more with less—and outperform the competition without adding overhead. It’s time to work smarter, not harder.

The Competitive Edge OEMs and Providers Are Looking For
AI is rewriting the rules—and every OEM, vendor, and provider knows it. The edge now goes to those bold enough to innovate, and smart enough to partner.
That’s why the most forward-thinking brands choose Impel. Our AI platform gives OEMs and providers a competitive edge—unlocking new value, driving innovation, and delivering results that keep you ahead of the market. In the race to transform, Impel is the partner that makes all the difference.

The Auto Industry’s First and Only AI Operating System
Impel keeps modern dealerships running at full throttle. Our AI Operating System connects every signal, every system, and every stage of the customer lifecycle—turning disconnected interactions into unified, always-on experiences. Built for automotive, it automates the mundane, personalizes every interaction, and drives results across marketing, sales, service, and more.
With deep integrations, domain-trained AI, and unparalleled customization and control, Impel doesn’t just help you keep up—it helps you lead. All in. All connected. All yours.
Straight talk about how Impel’s AI boosts efficiency and productivity
Learn from Digital Performance and Marketing Manager Chris Legg about how Impel’s AI platform enables Ourisman Ford to efficiently manage the customer lifecycle – while driving more appointments, greater revenue, and increased productivity.

Chris Legg, Ourisman Ford
We Don’t Just Meet Security Standards, We Set Them.
Impel is fully certified and compliant with the toughest regulations and standards out there, including GDPR, TCPA, CCPA, and SOC 2 Type II. Our enterprise-grade infrastructure and infosec practices exceed even the strictest IT requirements. Backed by advanced AI controls and expert models tailored specifically for automotive, we deliver smarter, safer, and more accurate AI than anyone else.
Revolutionizing Automotive Retail for More Than a Decade
All-In Partners. All-Out Results.
When you partner with Impel, you're not just getting powerful AI—you’re gaining a team that’s all in on your success. We’re here to help you move faster, perform better, and grow smarter. From onboarding to optimization, we’re with you every mile.

Test Drive the Future Today
Ready to Experience
the Power of Impel?
From supercharged engagement to sky-high conversion, Impel AI puts your performance in overdrive. Our team is standing by to take you on a guided tour of the future of automotive retailing.