Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


About Impel

We’re driving the auto industry forward.

Impel offers auto dealers, wholesalers, OEMs, and marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. Our omnichannel solution leverages proprietary customer data and AI technology to deliver highly personalized interactions at every touchpoint. We’re transforming the customer journey for buyers and sellers alike with a unified and seamless experience that increases customer lifetime value and delivers better business results.


Our Values


We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.


We approach every activity and opportunity with tenacity and tireless execution.


We achieve success for our partners and take personal accountability for everything we do.


We never settle; we constantly seek out new ideas with ambition and enthusiasm.


We lead with curiosity, which drives us towards continuous learning and innovation.


We share an entrepreneurial spirit that inspires us to go above and beyond in everything that we do.


Our History

Impel has grown to become the automotive industry's most advanced AI-powered customer lifecycle management platform, leveraged by thousands of vehicle retailers and OEMs of every type and size around the world. One of the keys to success was the company's early adoption of generative conversational AI. Hear from President and Chief Strategy Officer, Michael Quigley, about Impel's journey from a digital merchandising upstart to the industry standard for automotive AI.

Employee Spotlight

From scuba divers to chocolatiers, opera singers to racecar drivers, we’ve got some amazing team members in our ranks. Impel’s employee spotlight gives you an authentic, behind-the-scenes look at the people that drive us forward every day.

Britt DeJohn.

Britt DeJohn

Inventiveness! I think being able to formulate pointed questions with the goal of true, deep understanding is an artform.

Billy Clifford

Energy. I’ve long been a believer that the energy you put out into the world is exactly the energy you receive back.

Carlyn Harris

Results. For sure...at the end of the day, for me anyway, it’s really about results. I take my work personally, I care about making a difference and leaving things better than how I found them.

Zach Holt

Passion. My passion supports all my other personal and company values. With the passion to lead, create, improve and own our brand; inventiveness, relationships, grit, results and energy all follow.


Sopho Khokhonishvili

Out of all the Impel core values, Inventiveness is the closest and most prominent feature of my life. I would say being curious is one of the primary motivators that keeps propelling me forward!

Helena McCutcheon

Grit is one that resonates [with me]. I tend to see everything as an opportunity. Even if it takes time and a whole lot of effort, there is some lesson to be learned. Grit = Determination and I am a very determined person.

Casey Sheehan

Relationships. Building and fostering relationships is the most important thing in the world. It’s why I love sales so much! I have the opportunity to create new relationships every day.

Jess O'Laughlin

The core values that resonate with me are: Relationship, Energy and Results. I thrive in fast-paced environments and once I’m in the zone, I’ll stay there until I finish the job.


Nachiket Patel

Grit and Curiosity. I’m very curious by nature. I always want to get to the root of anything. To that end, I’m very persistent in understanding the causes of things, no matter how long it takes.

Natia Khvichia

Passion – I’m passionate about my job. I find meaning and purpose in my work. [And] Energy – It might be surprising, but I never feel tired after work. My team is always there to boost my energy throughout the day.

Pejmon Kayvon

If I had to choose only one core value, I would have to pick Passion because it is at the heart of success.

Caitlin Milton

Relationships. Growing up in a small Mom and Pop shop taught me the importance of building relationships and rapport with those around you in order to be successful.


Beka Nadirashvili

The most important value for me is results, and subsequently, personal accountability. As a client support specialist, I aim for the best feedback from the dealerships, which represents the result of our efforts.

Sajid Inamdar

Impel core values that resonate with me the most are results, inventiveness and passion. They resonate with me the most because they align very closely with my personal values

Farwa Iftikhar.

Farwa Iftikhar

I relate strongly to Impel's value of inventiveness as it drives learning and motivates one to push their limits to grow. I am a learner who has an inherent need to observe and learn new things.

Ben Cooper.

Ben Cooper

One of the core reasons I joined Impel is because it had a very clearly stated mission set alongside values which define our operating practices and our business culture.

Alexis Cardona.

Alexis Cardona

If I have to choose, I'd probably say Relationships and Results. I thrive on collaboration and transparency and I need to feel like where I work and the folks I work with are a part of my family given how much time we spend together.

Thiel Valdes.

Thiel Valdes

I love all of our core values because they really resonate with me and the entire company. If I were to choose one, I think Grit would be the one that resonates with me the most.

Ryan Tambroni.

Ryan Tambroni

Inventiveness resonates with me the most. There is never-ending information in the tech world and being in a role that allows me to dive deeply into the technical side of things is something I am very passionate about.

Meeghan Mussington

Inventiveness. I have always had a strong desire to find out how processes are managed, learn about new laws that were put in place, and how programs work.

Meet Our Storm Chasers

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Our peer-nominated Storm Chaser Award recognizes those employees who have gone above and beyond – selflessly helping others and contributing in ways that go well beyond their day-to-day roles. These are the true heroes of our Impel.

Jeanine Koehler
Customer Success Manager
Khatia Gurjidze
Product Analyst
Stephen Wood
Sales Operations Analyst
Johnathan Spence
Contracts Administrator
Ray Gill
Executive Sales Manager
Nino K.
Thiel Valdes
Regional Sales Manager
Ana Kolkhidashvili
R&D Initiatives Lead
Billy Clifford
Customer Success Associate
Helena McCutcheon
Customer Success Manager
Tim Wavercak
Customer Success Manager
Josh Newfield
Customer Success Manager
Natia Khvichia
Human Resources
Carly DiCocco
Event Marketing Manager
Alex Nowak
Sales Development Rep
Kyle Greer
Director, SMB Sales
Luka Esakia
Junior Software Engineer
Mariam Jangulashvili
Senior Quality Assurance Agent
Nick Bossi
Regional Sales Manager
Beka Nadirashvili
Custom Support Manager
Britt DeJohn.
Britt DeJohn
VP of Product, Sales/Service AI
Todd Storey
Implementation Specialist
Glenn Tortora
Manager, Implementation
Joey DiBello
Data Analytics Specialist
Jon Clark.
Jon Clark
Enterprise Sales Manager
Kerry Boyle-Menard
Product QA Specialist
Kurt Zikaras
Lead Software Engineer
Kyle August
Product Manager
Meeghan Mussington
Payroll and Benefit Manager
Mike Case.
Mike Case
IT Manager
Nino K.
Nino Kezherashvili
Onboarding Manager

Our Heart of the Company

Two years ago we created an award to recognize the very best of what we stand for as a company. Our Heart of the Company is awarded annually to the one person who exemplifies Impel’s values in how they act each and every day. It is the highest honor granted to an employee in recognition for demonstrating our core values in everything they do. We couldn’t be more proud of our award winners – they inspire us to be better teammates and better people.

Britt DeJohn with her Heart of the Company award.

Britt DeJohn

Heart of the Company 2021

Carlyn Harris with her Heart of the Company award.

Carlyn Harris

Heart of the Company 2022

Bruce O’Brien

Heart of the Company 2023

Mariam Matiashvili

Heart of the Company 2024

Our offices around the world

Syracuse skyline.

Syracuse Office

344 S. Warren St.
Syracuse, NY 13202

+1 844-384-6735 View in Maps

Minneapolis Office

650 3rd Ave S.
Minneapolis, MN 55402

612-236-1500 View in Maps
Toronto skyline.

Toronto Office

1655 Dupont St. Suite #101
Toronto, ON M6P 3T1

647-309-8800 View in Maps
Tbilisi skyline.

Tbilisi Office

Terminal Roses Garden
Tbilisi, Georgia

+995-598-700701 View in Maps
London skyline.

London Office

The Terrace, 5th Floor
76 Waldour Street
London, UK W1F0UF

+44 752-704-6385 View in Maps

Australia Office

1/250 Bay St
Brighton, Victoria 3186

049-888-0342 View in Maps

Join the Impel Team