Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More


Specialty Vehicle Dealers

Give your shoppers the
experience they deserve.

From RVs to commercial trucks, motorcycles to marine craft, power up your dealership with the industry’s leading AI-powered customer lifecycle management platform.

Advanced digital merchandising
for vehicles of all shapes and sizes.

Impel’s AI supports RVs, Motorcycles and Powersports, ATVs, Boats, PWCs, Commercial Trucks, Heavy Machinery and Equipment, and more! No dedicated space or equipment installation needed.

Bringing your showroom to their living room.

Impel for Specialty Dealers

Everything you need to deliver a more engaging shopper experience. From the website to the showroom, Impel’s AI-powered solutions help specialty vehicle retailers turn shoppers into buyers.

A large silver motorhome parked for display, featuring an interactive 360-degree view for an immersive experience.


The most effective way to bring specialty vehicles to life online.

Impel’s Merchandising suite transforms static websites into interactive digital experiences that engage, educate and influence prospective buyers. It’s your chance to put shoppers in the driver’s seat, anytime, any place.

Man communicating via text with specialty services.


Personalized engagement at scale, all the time.

With Impel’s AI-powered Communication suite, specialty retailers can deliver personalized responses to every shopper inquiry at any time of day or night. Automated communication protocols, natural language processing and machine learning algorithms ensure consistent and recurring follow-up that works, even when your dealership is closed.

Person taking a photo of a motorcycle.


From your lot to the digital showroom in minutes.

Impel’s Imaging suite enables virtually anyone to capture professional, showroom-quality vehicle photos in a matter of minutes. Powered by advanced imaging technology and computer vision algorithms, it’s the easiest way to make your vehicles shine online.

shopper intelligence report.

First-party shopper behavioral data for a true competitive advantage.

Impel’s intelligence engine continuously monitors every shopper interaction, generating granular insights into the specifics of each prospective buyer. This unique first-party data asset enables your dealership to deliver more personalized consumer experiences both online and in the showroom.


Straight talk about the power of Digital Merchandising

Driving meaningful business results for leading specialty vehicle retailers.

RV One partnered with Impel to measure the impact of digital merchandising – comparing shopper engagement and conversion for listings with 360° WalkArounds vs. traditional photo-only listings. The results were clear: 360° WalkArounds drove a significant increase in all low-funnel shopper behaviors.

Why Specialty Retailers Choose Impel

“We couldn’t be more pleased with Impel. The implementation was stellar and getting inventory online is fast and painless. We’ve seen significant increases in time spent on VDP and leads due to the 360 WalkArounds, and the customers love them. Their VINtelligent Retargeting has great ROI and brings back quality traffic and VDP views.”

Digital Merchandising Impact Study.

Why Digital Engagement Matters

Engagement metrics are generally accepted indicators of purchase intent, but until now there has been limited data available to quantify the impact of online engagement on vehicle sales. Learn how a landmark Impel and Polk IHS by Markit study finally quantifies the relationship between digital engagement and vehicle purchase rates.

Ready to give us a spin?

Turn your website into an adrenaline-fueled experience and see why leading specialty retailers turn to Impel. Because seeing is believing.