Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Your Digital Showroom, Designed to Demand Attention
Give your digital showroom the glow-up it deserves. Impel turns static pages into dynamic experiences that stop the scroll—and start the sale.
From Lot to Loyalty. Merchandising That Moves More Metal.
Because first impressions sell, and every vehicle deserves its moment—Impel makes every listing shine, every scroll stop, and every click count.
From Static to Stunning—See the Difference
Watch Impel in action as it powers up a digital showroom that turns browsers into buyers—with immersive visuals, seamless interactivity, and showroom-caliber polish.
Where Merchandising Hits the Next Gear
This is where speed meets shine. Impel helps your merchandising teams move fast, look great, and stand out—no studio or stress required.
Put Your Shoppers in the Driver’s Seat
Take your inventory for a spin. Impel’s 360º Walkarounds put shoppers in the driver’s seat—showing every angle, feature, and detail that makes your vehicles shine.
A Highlight Reel For Every Vehicle
Less talk, more show. From sunroofs to safety tech, Impel turns every listing into a highlight reel—bringing premium features to life online and helping every vehicle stand out for all the right reasons.
From Camera Roll to Click Magnet
Boring images don’t sell. Impel AI transforms everyday photos into studio-quality visuals—no lighting kits, no edits, no delays. Just scroll-stopping shine.
Turn Your Lot Crew Into Content Kings
Merchandising magic, in the palm of your hand. Impel’s guided workflows and image enhancing AI turn any team member into a digital merchandising pro—just point, shoot, and engage customers like never before.
When Inventory Waits, Profits Walk
A fast, reliable vehicle imaging process is a necessity: with holding costs of $40-$85 per day for each vehicle on your lot, that could add up to $100-$200k per year for each day your inventory isn’t merchandised on your website.
NCM Associates, Dale Polak
From Better Listings to Bigger Wins
Online Merchandising
Time on VDPs
VDP conversion
Inventory turn
Shift Your Merchandising into High Gear
Revamp your digital lot with smarter tools, cleaner images, and consistency that builds buyer confidence from first glance to final click.
When Merchandising Works Smarter, Dealers Win Bigger
The more people see, the faster they buy. These dealers used Impel to turn pixels into profit—and their listings into lead magnets.
Practical Guides & Resources
Test Drive the Future Today
Ready to Make Your Merchandising Magnetic?
Put your inventory in motion. Deliver immersive, jaw-dropping experiences that turn heads and drive results. Request a demo to see how Impel can help you make merchandising magic happen.

