Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
What Our Customers
Are Really Saying
We build AI that works—but the real proof is in the feedback. Our customers are sharing how Impel helps them turn digital showrooms into revenue engines, and leads into loyal lifelong customers. Honest opinions with real insights, tangible impact, and results our customers see every day.
Impel AI is an amazing product!
Impel
568 Broadway, New York
5.0 113 reviews
-
Graham Dallas ★★★★★ 5 years ago
Super easy to set up and use. After a few questions the AI is able to answer customers questions or direct sales to reach out. Customers often come in asking for the AI it does such a good job!

Automotive AI that’s trusted by the industry and proven by results
Impel
568 Broadway, New York
5.0 113 reviews
-
Jess McQuillan ★★★★★ 3 years ago
From the moment the discussions commenced about Sales AI, through the set up and the launch, this team has been fantastic. Todd, Shea and Michael were very responsive, quick to get us answers to our questions and very thorough in explaining … More those answers. Their attention to our business needs and flexibility in scheduling meetings was exceptional. Our launch day went very smooth and we are excited to continue our partnership! -
Robert Melton ★★★★★ 5 years ago
We have been very pleased with SpinCar and love the AI product in particular. With our unique dealer profiles in place, I am able to manage the best response times we've ever seen and the customers questions are being answered in a … More very professional manner. Our sales people are able to source the leads much more effectively and the after hours contact frees up my staff in evenings on their personal time. All the while the AI is setting appointments and answering questions. Next level tech to be sure! -
Mark Price ★★★★★ 4 years ago
I never thought A.I. tech could be this good. The data speaks for itself and I am a believer along side the rest of my team. If you need a little extra push with your digital retail look no further. -
stephanie caudill ★★★★★ 4 years ago
Impel has been one of my favorite companies to work with throughout my 10 year career in the auto industry! Prompt responses and effort to resolve any request. Great job!
Team Impel is a true pleasure to work with.
Impel
568 Broadway, New York
5.0 113 reviews
-
Erica Schroeder ★★★★★ 3 years ago
The team at Impel has been outstanding to work with and have been a positive addition to the overall experience with their tools. We've been utilizing their 360 Walkaround, Feature Tour, and Sales … More AI tools for some time now and feel that it's added an edge to our digital storefront. We're incredibly satisfied and would love to commend Sierra Burrier in particular for making it all so easy!

A great company to have in your corner!
Impel
568 Broadway, New York
5.0 113 reviews
-
C Ann ★★★★★ 4 years ago
Great company to have in your corner! The AI is unparalleled, and the entire team is reliable and easy to work with. Especially Jon & Nick B.

More Great Feedback From Our Customers
Impel
568 Broadway, New York
5.0 113 reviews
-
Appointment AssAssIns ★★★★★ 4 years ago
Impel, is literally the best platform that I have used in the past 3 years. Zahid, and the Impel team always answer my questions right away and follow up regularly to improve our monthly results! Hands down it's Impel.-Andy Driscoll … More BDC Manager w/ Ramsey Chrysler Jeep Dodge Ram -
FAIRFIELDTX-FREESTONE AUTOPLEX ★★★★★ 3 years ago
5 Star tools, 5 Star customer service. We are extremely pleased with our implementation team and partnership to drive performance and success. Strongly recommend this company and their tools, it's truly made our processes so much … More easier and our customer's shopping experience so much better! -
Sam Cox ★★★★★ 4 years ago
We've been partnered with Impel for over 5 years. In that time there has been no shortage of new features, new products and improvements and the support we receive from the team is outstanding. -
Frank Matcha ★★★★★ 2 years ago
We have been fortunate to use Impel for some time now in a less known industry - marine. Our rep Peter and Kyle have been responsive to our needs and make sure we utilize their services for our maximum benefit. While the technology is semi-complicated, … More Impel systems does all the heavy lifting and creates a level of consistency that is unrivaled to just taking photos. I would highly recommend trying it out at the bare minimum. -
Stephen Andrew ★★★★★ 3 years ago
Impel's software has been a game-changer. It allowed us to bring our inventory photo capture in-house and considerably level-up our online merchandising for both New and Used. The program is easy to use and consistently delivers great … More results. It provides a highly relevant user experience on multiple platforms and, just as important, differentiates us from our competition. All told, the staff at Impel (*specifically our reps Ray & Connor) make all the difference. They are genuinely committed to helping us achieve our goals and get the most out of the software. Plus they treat our problems like their problems, long after the honeymoon phase as the 'new client' is over. Can't ask for more!! -
Cole Shumway ★★★★★ 4 years ago
Impel has been a great tool for helping drive engagement on our website. The app is easy to use and delivers a new and engaging inventory experience for customers to enjoy! -
Lana Leary ★★★★★ 4 years ago
Impel provides enhancements to our website that really take us to the next level as a dealership. We want to stand out with our online presence and the products Impel offers allow us to do that. And the proof is in the numbers with the … More significant lift in engagement we see on Google Analytics. -
Matthew Ruscetta ★★★★★ 3 years ago
I work @ a CAT Dealer in the North Eastern Territory & We were looking to upgrade our Advertisements and got set up with Spin Car/Impel. It was exactly what we were looking for! It is a great product and can be used in other ways not … More just for advertising but also for inspections, customers who can't make it down to the location to view that piece of equipment, etc. The app and website are very user friendly - picked up on it in just a day or two. They have an excellent sales/support team, & are very professional. They are always working with you and not against you and are very open to new ideas with their product. I Highly recommend Spin Car/Impel and their product if you're looking to upgrade your advertisements. -
Katie McKoane ★★★★★ 4 years ago
Clawson Honda of Fresno has been partnered with Impel since October of 2021 and it has been a great experience. Their products and tools have allowed Clawson to optimize our custom website as well as our digital marketing strategies. We … More look forward to continuing this partnership! -
Ian Macdonald ★★★★★ 5 years ago
Our customers at Curbie.ca love the quality of photos and the experience of browsing all online. Our Crew finds it quick and easy to upload and add hotspots. SpinCar is helping us revolutionize the car buying experience for Canadians. -
matt petrovich ★★★★★ 4 years ago
The best and easiest 360 platform for vehicles my team has ever used. It really makes our inventory stand out from the rest.
State-of-the-art merchandising product suite.
Impel
568 Broadway, New York
5.0 113 reviews
-
Natalie Bee ★★★★★ 4 years ago
I am a photographer at Bishs RV and impel has been great. They’re always on top of improving their software, representatives reach out quickly if I have any questions and they also understand what my company’s … More expectations are with the quality of my work and help in any way they can.

“We needed a way to keep up with the volume so our team could focus on what they’re really good at. Impel handles the follow-up, and our BDRs spend more time having real conversations with buyers who are ready to book an appointment. That means more live calls, more appointments, more conversions. That’s a win for everybody.”
Curtis Driver
Omnichannel Digital Sales Manager, Capital Automotive Group
"Impel AI just pays for itself in efficiency alone. It allows us to do more with less, which means a team that’s more productive and focused on delivering a high level of service to our customers, which builds loyalty and closes deals at a higher rate."
Simon Logan
Dealer Principal, Etheridge Ford
"Customers love getting those messages, because they don’t seem like they’re automated. At the same time, the sheer volume of what we’re able to do is mind-blowing. Now that we don’t have to worry about electronic communications anymore, we’ve turned our BDC agents into outbound call machines. The AI has freed up our employees to do things that matter more to the business in terms of customer connection and experience. I can honestly say, we were amazed at the results. The ROI of what we spent versus what we got is huge. The revenue increases we're seeing from getting customers back in our pipeline are huge."
Austin Conroy
Director of Fixed Operations, Rohrman Automotive Group
Behind every AI, there’s a team of real humans who’ve got your back, and our customers noticed.
Impel
568 Broadway, New York
5.0 113 reviews
-
Debbie ★★★★★ 2 years ago
Excellent product & company to work with! The 360 Virtual Spin gives customers near and far that hands on feel. Customer Service at Impel is friendly, knowledgeable and quick to respond. Highly recommended! -
Passport Auto ★★★★★ 3 years ago
Impel has been an excellent partner helping us execute across multiple stores, keeping us up to date on changes and performance, layers of support and an overall great product add for our teams. Thanks! -
Nathan Baik ★★★★★ 3 years ago
Shout out to Ray and Connor for being the best people to work with!Customer service is top notch with response time being impeccable.The team at Impel have always been warming and have always been on top to make sure everything is running … More smoothly.Amazing 360 software that's easily integratable with outstanding results in just minutes. If there's someone you need to speak with in regards to Impel services, please reach out to Ray or Connor! -
apuglisi ★★★★★ 3 years ago
The Impel team has been fantastic. In particular, Alec and Nick have been outstanding, providing exceptional support and guidance throughout the entire process. -
OFFtheHook ★★★★★ 4 years ago
Their customer service is amazing! They were exceedingly helpful and went above and beyond to help fix one of the units that we listed incorrectly. I would definitely recommend this company for your inventory needs. -
Corey Rudolf ★★★★★ 3 years ago
Over the past year it has been a pleasure working with Impel on taking our vehicle merchandising to the next level. The entire team are genuinely nice people and are always there to help us out. I have nothing but great things to say. Thanks … More guys! Shoutout to Connor who has went above and beyond to satisfy our needs. -
Apple Valley Honda ★★★★★ 4 years ago
We have been working with Impel previously Spin Car for a few years now and they have done a spectacular job in every area we have asked of them. Communication and making sure we are happy as a valued customer has been a priority. Thank … More you, Josh and team! -
Richard Cotsmire ★★★★★ 4 years ago
My company has been using Impel products for around 2 years. I would love to say that they have excellent customer service, but truthfully I have never had the need to call them. Their products have worked for me without issue from day … More one. -
BMC Blake ★★★★★ 4 years ago
Love working with Impel! They are always working above and beyond to resolve any issues and easy to get into contact with. Have been working with for years and would highly recommend their product! -
Ve He ★★★★★ 4 years ago
TV Valdes & Paul Mullin & IMPEL as a whole, have been absolutely Professional and Very Helpful! During our Zoom Meeting they take their time explaining information. The tutorial I received on how to use the 360 Camera was very … More helpful. Our Dealership is happing with their many products to help our consumers have a better overall experiences ONLINE! I highly Recommend them to help you and your business or brand get MAXIMUM EXPOSURE! -
Jim Baker ★★★★★ 4 years ago
We have been using Impel since early 2020 and it was so easy to pick up and required very little training before we were up and running! Exceptional customer service which can be rare in this day and age!