Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Image Cloning

The industry’s most effective imaging solution for new vehicle inventory.

Image Cloning

Technology-powered imaging for your new car inventory.

Custom photos are critical to driving VDP engagement, but achieving 100% coverage on new vehicles is time-consuming and expensive. Image Cloning solves these challenges by enabling dealers to shoot once and reuse images and 360° WalkArounds hundreds of times.

Increased inventory coverage

Deliver a better brand experience with custom images for every vehicle on your lot.

Greater VDP Engagement

Fill imaging gaps – and remove “stock photos” from your vocabulary.

Reduced processing costs

Leverage Impel’s automated technology to eliminate the need for repetitive vehicle shots.


Custom photos drive more VDP views.

240% lift over no photos
160% lift over stock photos


A better way to showcase new vehicles online.

Stock photos simply don’t work. In fact, 1 in 5 consumers consider it a bait and switch tactic, leading them to question a dealer’s integrity. Impel’s Image Cloning delivers a custom photo experience at a fraction of the cost of traditional photography approaches.

Stock Photos

Example of traditional digital imaging.

Cloned Custom Photos

Example of enhanced vs digital imaging.
Handshake and handing over the car keys.

An imaging solution that drives vehicle sales.

The opportunity cost of sub-optimal merchandising is high. Every day that a “coming soon” image placeholder or stock photo is used on your website is another missed opportunity to engage with online shoppers. With Image Cloning, you can generate more leads by effectively merchandising vehicles while they’re still in transit, in storage, or in processing. By getting new vehicle images online faster (and earlier in the process), you’re able to create a more engaging online experience for vehicle shoppers while moving inventory faster.

Person looking at graphs on a laptop.

Delivering meaningful ROI for your dealership.

  • Improve image quality and consistency
  • Reduce costs by eliminating redundant photo activities
  • Increase efficiency of photo processing
  • Eliminate the need for costly photo studios or booths
Automation for your imaging process.

Automation for your imaging process.

Image Cloning employs a sophisticated image matching engine to determine whether or not photos from similar vehicles can be reused for incoming inventory. If no match exists, a customized shot list is generated – ensuring that your photographer or lot services provider focuses only on generating images that do not already exist.

Say goodbye to your greatest imaging challenges.

Examples of what doesn't work.

Why Dealers Choose Impel

“In today’s competitive environment, real pictures of your new car inventory are a must. This tool saves countless hours. Image Cloning provides REAL VALUE in the reduction of operating expenses, while contributing toward speed to market.”

“Stock photography simply doesn’t get it done these days. Image cloning is a no brainer solution for those who understand that, and those who eventually will.”

Get the coverage you need — in a fraction of the time and cost.

Image Cloning puts technology automation to work in your photo operation. Request a demo today to learn what Impel can do for you.