Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

Sales AI Copilot

Exceptionally human AI that delights and converts more customers.

Hyper-personalized, nuanced conversations. More appointments and conversions. Enhanced team productivity. Meet the industry’s most powerful generative conversational AI platform.

A girl engaging with sales AI, depicting modern customer service technology.

Engage shoppers with natural, empathetic dialogue, not auto-generated emails and canned responses.


“Can I speak with Allie again?”

Exceptional experiences, increased conversions, and greater operational efficiency: that’s the power of Sales AI. Using a proprietary blend of large language models (LLMs), Natural Language Processing, and Machine Learning, Sales AI’s human-like conversations instantly engage every customer, building trust and confidence while effectively guiding them toward showroom appointments or live calls with your sales or BDC teams. The conversations feel so real, don’t be surprised if they show up asking for your virtual assistant by name!

Sales AI quote.

Amplify your sales team productivity and effectiveness

  • Responds instantly to every internet lead 24/7, providing full after-hours coverage for your dealership
  • Proprietary blend of LLMs delivers cutting-edge conversational capabilities while driving dealer performance
  • Exclusive Automotive Optimization Layer and industry-leading data integrations protect against poor outcomes and AI “hallucinations”, while optimizing business results
  • Engages shoppers in authentic conversations via email and text
  • Intelligently handles trade-in, financing, and VIN-specific inquiries
  • Persistently follows up with leads for 51 days with approaches that maximize re-engagement

Sales AI delivers increased unit sales and saves labor hours at Morgan Automotive Group.

Increased BDC efficiency, effectiveness and engagement.

Delayed response times, incomplete replies and inconsistent follow-up mean missed opportunities, especially when after-hours lead submissions represent up to 40% of a dealer’s lead volume. Sales AI for auto sales immediately engages all leads, handling detailed questions while providing consistent follow-up. And Sales AI intelligently qualifies shoppers, handing off ready-to-buy consumers to your Sales staff. No inquiry goes unanswered, and your team can avoid chasing down bad leads or unresponsive opportunities. Automotive-specific AI for car dealership sales delivers a more efficient and productive operation for your dealership.

Sales AI quote.

Tangible, quantifiable ROI for your dealership.

  • Ensures 100% follow-up—and maximum lead engagement
  • Increases your staff’s productivity, freeing them up to focus on their highest-value leads
  • Hands off ready-to-buy shoppers to your sales team
  • Enhances your inventory by prompting shoppers for vehicle trade-ins

Easy, efficient implementation.

Your newest staff member doesn’t require any orientation: Sales AI integrates seamlessly with all major dealer CRM systems, avoiding time-consuming, confusing process changes. There’s no need for human assistance, as Sales AI appends and updates lead details in real-time, automatically scheduling showroom appointments and live sales calls. Have a specific need? Our Sales AI software is fully configurable and customizable to your unique preferences.


I want my salespeople to always be in front of a customer, selling. The best time to sell a car is when you just sold one – you’re on that high and nothing can stop you. Any tool that I can use, like smart conversational AI, I’m going to use to ensure they’re always with an active high-value customer. Provide your team with the tools they need to be successful – you’ll be surprised.

Casey Sicher-Ford – Digital Marketing and Variable Operations Director

Works with all major CRM platforms.

How does Sales AI Copilot overcome the three greatest BDC challenges?

Responding to off-hour
leads? Sent.

Our conversational AI technology takes over when your sales team goes home, responding to the 40% of lead submissions that come in after hours. Sales AI instantly sends personalized, conversational responses, no matter the time.

Engaging unresponsive
leads? On it.

It can take up to nine follow-ups before a lead responds, and your Sales team is going to prioritize a high-value lead over the eight follow-up emails every time (rightly so). That’s where Sales AI can help, with persistent follow-up designed to reengage.

Maintaining dialogue with
early shoppers? Done.

Early-stage leads mean lots of exploration and detailed inventory questions, which can be time-consuming for your team. Impel’s superior conversational AI answers VIN-specific questions from the start, moving potential buyers further along the sales process.

Why Dealers Choose Impel

“An initial AI response went out at 3:30 a.m. because that’s when the lead came in. This customer was probably working the night shift. I wouldn’t have responded to his email until 9 a.m. in the morning, and he wouldn’t have responded to my email until after 5 p.m. when I would have already left the dealership. But we had Julia (the name of the AI) reach out and set the appointment for a date that works for the customer – and this all happened in the first day that we went live, overnight!

Impel example customer success story

Productivity Boom

Learn how Crystal Lake CDJR increased productivity, customer engagement, and showroom appointments with AI automation.

Give shoppers the personalized experience they desire 24/7/365.

Deliver the white-glove treatment to every lead, every time, with Impel’s industry-leading conversational AI. See for yourself how “hiring” Sales AI can amplify your BDC and Sales staff efforts and boost your sales revenue.