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Customer Testimonials

Auto industry innovators rely on Impel for AI-powered digital engagement solutions that drive business results throughout the customer lifecycle.

These are their stories.

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"Loving the volume of appointments. If Meghan (Sales AI assistant) was a person she’d out sell all of my sales reps on the floor. Absolutely thrilled with everything so far.”

Priority Honda

Man sitting on a couch looking at his phone.

“Service AI helps relieve the pressure in the service department when it comes to reaching out to customers to bring them back in. We are seeing a lot of customers clicking the buttons and making appointments through the conversational AI instead of calling in – and that has boosted our service revenue.”

Bill Josaphouitch
Jaguar Land Rover West Chester

“The data speaks for itself…”

“I never thought AI tech could be this good. The data speaks for itself and I am a believer alongside the rest of my team. If you need a little extra push with your digital retail look no further.”

Mark Price
Sound Motorsports

“...keep shoppers on the page longer.”

“Impel helps me keep shoppers on the page longer, and the longer they’re on my site, the more opportunity there is to convert.”

Al Gillespie
Feldman Automotive

“...more leads, increase in time spent.”


"36% more lead submissions and 23% increase in time spent on VDPs."

Gary Rome Hyundai

“The experience has been great from the start.”

"We think our site listings stand out more now that we have included 360° imaging. "

Kelley Leibsle
Gordy’s Marine

"Higher engagement for both Sales and Service."

BDC Manager Annie Lam discusses how AI has become the foundation of Sales and Service at Jim Butler Auto Group.

"We can now start closer to the point of sale."

Brent DeRosier of Milton CAT talks about how the addition of Impel's digital merchandising has accelerated their sales cycle and influenced unit sales.


"Super easy to set up and use. After a few questions the AI is able to answer customers' questions or direct sales to reach out. Customers often come in asking for the AI since it does such a good job!"

Graham Dallas
Sewell Ford


“We’ve made no changes to our F&I process other than implementing Impel and we’ve had a record-breaking attachment rate.”

Jarred Black
Larry H. Miller Toyota

"Our customers enjoy the quality of pictures and the fact that it’s user friendly. Customer service is also great and goes above and beyond to help and assist! Most importantly it has improved our online sales!”

Roger Hernandez
Big Valley Auto Auction

Next level tech for sure!”

“We have been very pleased with Impel and love the AI product in particular. With our unique dealer profiles in place, I am able to manage the best response times we’ve ever seen and the customer questions are being answered in a very professional manner. All the while the AI is setting appointments and answering questions."

Robert Melton
Melton Sales | Chrysler, Jeep, Dodge & Ram

Impel is a game changer.”

“There are no other equipment dealers that are offering (360° WalkArounds) to out-of-area customers and that was a huge factor in me buying these units. It’s a game changer.”

Milton CAT Customer
Syracuse, NY

"...results were so good!"


“360° WalkArounds drove up to a 112% increase in low-funnel shopper behaviors."


We're cutting vendors left and right and are not buying anything from anyone…except for Sales AI from Impel. We're excited to test Sales AI at our first store.

Mahalak Auto Group

We called your tech support team and they were able to help us out in under five minutes. Big relief after trying to resolve the issue with my own IT support team and Apple’s support crew.

RVOne Raleigh

Just keep up the great customer support, that’s been really important and it’s appreciated. I think a lot of times companies underestimate how important that is. But when we need something, you know, you’ve done it fast for us and… and that’s appreciated.

Autobahn Auto Group

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