Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More


Impel Australia & New Zealand

Deliver better customer experiences at every turn.

Impel’s Digital Engagement Platform turns shoppers into buyers by helping vehicle sellers of every type and size provide an engaging and interactive digital experience.

Impel helps vehicle sellers engage, educate & interact.

Your shopper’s journey starts with your online presence, which is why investing in a strong digital engagement strategy is no longer an option–it’s a requirement. Engaging your customers online is essential to leading your shoppers from the screen to the showroom and remaining competitive in the industry. Enter: Impel. We’re driving the auto industry forward with a leading digital engagement platform that helps every vehicle seller thrive in an omnichannel world.

side profile of Chevy Tahoe

360 WalkArounds

Transform static pages into immersive experiences.

Put your customer in the driver seat. Take stagnant, one-dimensional vehicle images and create a dynamic, engaging digital showroom with Impel’s 360° WalkArounds. Shoppers have complete control to explore every inch of the vehicle, producing a truly immersive experience that keeps your shoppers engaged—and drives them towards your sales team.

Close up example of Damage Tagging.

Damage Tagging

Disrupt sales disruptions.

No more unwanted surprises—and no more unhappy shoppers. Impel’s damage tagging technology enables you to create detailed descriptions of damage type and severity on your inventory, eliminating unwanted surprises when the shopper moves from the digital showroom to the physical one.

AI Image Enhancement

Turn vehicle photos into clean, eye-catching images.

Keep your shoppers focused on your inventory, not your background. With AI Image Enhancement, convert your images into professional-grade photos, all at once. Remove non-OEM-compliant background clutter from all SRP photos, and automatically integrate and deliver images to third-party listings. Keep your buyers focused on your inventory, not your background.

Video Tour

Capture—and captivate—more leads with stunning vehicle videos.

Keep your shoppers glued to the screen with a next-level VDP video experience. Video Tour enables you to easily create high-quality, cost-effective, full-motion videos of your inventory – including Video Test Drives, which enable shoppers to take an on-the-road virtual test drive.

Hyundai features

Feature Tour

Highlight—and educate on—each vehicle’s attributes.

A revolutionary way to showcase each of your vehicle’s most valuable features, Feature Tour breaks down complicated features into easy-to-understand descriptions and videos.

63% graphic.

F&I Advantage

Educate shoppers on F&I before they buy.

F&I products are critical to dealer profitability, but the process often leaves buyers confused and dissatisfied, feeling at the mercy of perceived high-pressure tactics. F&I Advantage builds interest and educates consumers before they ever arrive at the showroom, enabling personalized conversations and improving attachment rates. Introduce margin-enhancing F&I products early in the shopping process, showcasing warranty and protection plans directly on your VDPs.

VINtelligent AI

Putting the power of data to
work for you.

Personalization drives engagement. By enabling digital experiences tailored to individual customer preferences, dealers no longer need to rely on generic “one size fits all” marketing communications. It’s the key to keeping shoppers and customers coming back for more.

Sales AI Copilot

Conversational AI that converts more leads.

Your sales team is busy—so let Impel do the “busy work.” Sales AI ensures immediate and persistent follow-up with every internet lead. With fully conversational dialogue delivered though email and SMS text, Impel’s Sales AI platform engages consumers in human-like conversations and hands off ready-to-buy shoppers to your sales team. And with our fully automated scheduling capability, dealers are seeing significant increases in appointments set.

Driving your dealership forward.

More engaged shoppers

Your digital showroom is your new front door. The key to getting shopperes to become buyers? Keeping them on your VDP. And with the Impel platform, customers spend up to 20% more time on your VDPs.

Increased lead conversion

Leads are the lifeblood of your dealership–so you need to convert them before they disengage. Automation is the answer: Impel’s conversational AI supports your sales staff in converting up to 30% more leads.

Higher profit margins

Generate greater returns across every area of your dealership: maxamize vehicle selling prices, optimize F&I attachments and grow your service operation. With the Impel platform, drive profits (and vehicles off your lot).

Syndicated on

Get the edge on your competition, Australia’s largest vehicle marketplace. Your 360° Walkarounds will be syndicated to your Carsales inventory automatically, within 20 minutes of upload, extending your engaging shopper experience to your third-party listings and differentiating your inventory from the rest.

How can we help you enhance your customer experience?

Transform your digital showroom

Create a rich, immersive experience for every customer. Request a demo today and see Impel in action for yourself!