Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Local Auto Dealers

Grow your business
in the digital age.

Digital disruption, massive technology investment and changing consumer behavior are transforming automotive retailing. Impel’s industry-leading customer lifecycle management platform makes best-in-class omnichannel capabilities accessible to dealers of every size. It’s time to reimagine your retail experience with digital merchandising solutions.
It’s time for Impel.

Driving your dealership forward.

More engaged

Your digital showroom is your new front door. They key to getting shoppers to fall in love with your vehicles? Keeping them engaged longer. Up to 20% longer, on your VDPs. That’s the Impel difference.

Increased lead

Leads are your lifeblood. And converting them before they disengage is critical. Impel’s automated conversational AI solution helps you convert up to 30% more leads, even when your showroom is closed.

Higher profit

Generate greater returns across every area of your dealership. Maximize sales prices, optimize F&I attachment rates and grow your service operation. Impel helps you move more cars off your lot – and drive higher profits for your business.

The world has changed. What will you do to win?


More Website Visits

Every month, the typical dealer sees 20x more website visitors than in-person walk-ins, making digital merchandising solutions ever-more important.


Dealerships Visited

Buying decisions have moved online: over the past five years, the average number of dealerships visited by buyers has declined from 5.4 to 1.5.


Public Dealership Market Cap

Nationwide dealer groups and online retailers are growing bigger by the day – and competing for your shoppers. Impel’s technology can you you even the score.

Impel for Local Auto Dealers

Our Automotive AI platform provides the tools you need to more effectively engage, educate and influence today’s auto shopper. From the screen to the showroom and sales to service, Impel’s industry-leading technology is not your average digital solution. By delivering a better experience online and offline, day or night, Impel enables you to turn shoppers into buyers and customers into lifelong loyalists.

A black SUV featured on a dealership's website, offering interactive viewing options.


Dial up your digital showroom.

Turn your ordinary website experience into an extraordinary one with Impel’s Merchandising suite. It’s the easy way to bring your showroom to your shopper’s living room – or kitchen, or workplace or park (you get the idea). And with seamless integration across all major website platforms and online marketplaces, you’ll be up and running in no time. There’s never been a better time to enhance your digital showroom, because a more engaged shopper is your best customer.

Impel communication at night.


Drive appointments and sales—even while you sleep.

We live in an always-on world where business never stops, so neither should your sales efforts. Impel’s conversational AI solution engages, nurtures and converts leads 24/7, long after your sales and service personnel have logged off for the day. Let intelligent automation enhance your staff’s effectiveness and drive business growth for your sales and service operation. The results will speak for themselves.

Person using the imaging technology for their car.


Put your photography process in the fast lane.

Delayed or missing vehicle images can cost you thousands of dollars in lost sales opportunities each month. After all, in automotive retailing, time is money. Impel’s do-it-yourself Imaging Suite enables anyone to capture and wirelessly upload professional-quality photos to your website in a matter of minutes – all at a fraction of the cost of traditional photography solutions.

Example of a report.

Integrated reporting for optimal results.

You can’t optimize what you can’t measure. That’s why Impel delivers deep insights into operational performance across all areas of your business. From imaging to merchandising, marketing to sales, our easy-to-understand dashboards provide the visibility you need to drive exceptional results. With seamless integration with Google Analytics and all major CRM systems, your managers can access new insights using the measurement tools they already use.

Customer success team gathered at a conference table.

Our team is your team.

When you partner with Impel, you get a true partner in your success. We’re not just a call, email or text away – we’re an always-on extension of your team, working with your staff to arm them with the knowledge, skills and data to deliver superior results. Growing your business is a team effort, and from initial set-up to ongoing performance reviews, we’re with you every step of the way. Because your success is our success.

Trusted by local dealers everywhere.

Why Dealers Choose Impel

Increased Page Views!

“Impel is a huge benefit to us for many reasons. We love the 360 spin feature that lets our customers get a virtual tour of the inside of the vehicle on their mobile phone or desktop. We also love the retargeting and preroll ads that are vehicle specific and dynamic. We’ve increased our time on site as well as page views with Impel!”


“We just started using the Impel platform at Kia of Carson the number 1 Kia dealership in the entire USA. Not only is Impel an amazing addition to our dealership, but the level of support and care is a cut above. Thank you Impel for making our dealership and our vehicles shine like a STAR.”

Next Level!

“Impel has helped take our dealership’s website to the next level. We can also always count on our personal Customer Success Manager to be there for us. “

Best-in-class digital tools to
grow your business.

Ready to see for yourself how easy it is to take your dealership’s performance to the next level? We can’t wait to show you how.