Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Video Tour

The most cost-effective way to add full-motion video merchandising and virtual test drives to your vehicle listings

Person with headphones looking at a car on a laptop.

Video merchandising for the modern dealership.

In today’s online world, consumers have come to expect high-quality, multimedia video. In fact, more than 75% of auto shoppers say that videos influenced their buying behavior. That’s why we created the industry’s most cost-effective, programmatic solution for full-motion video merchandising.

Source: Google/Ipsos.

A better way to bring your vehicle inventory to life.

Traditional vehicle video

Impel Video Tour

Premium video merchandising made easy.

Woman taking a photo of a car.

No additional resources required.

Video Tour makes it easy for anyone to produce high-quality, vehicle video walkarounds. That’s because every full car video is automatically generated from existing vehicle images and 360° WalkArounds captured with the Impel Capture App. And Video Tour includes immersive, fully-narrated Video Test Drives. The result? No extra time or effort required from your photographer or lot services provider.

Video Test Drive puts shoppers in the driver’s seat

Video Test Drives enable shoppers to take an on-the-road virtual test drive! Leveraging OEM-compliant, multimedia videos, these fully narrated showcases include in-use demonstrations of each vehicle’s key features by year, make, and model. Seamlessly integrated into your VDPs, Video Test Drives immerse and delight prospective buyers while educating them on the full value of every unit in your inventory.

Impel Capture App

Go live in less than a day.

Impel’s automated video production process begins the moment your vehicle images and 360° WalkArounds are wirelessly uploaded from the Capture App. And through a direct connection with your existing inventory data feed, Impel’s video processing engine quickly generates high-quality videos that showcase key VIN-specific features – all live on your website within 24 hours.

Example of automatic syndication on YouTube.

Automated syndication for maximum exposure.

Video Tour helps dealers reach more in-market shoppers by automatically syndicating vehicle videos directly to your dealership’s existing YouTube channel. With search engines increasingly prioritizing video content, it’s a great way to expand your online presence.


40% of auto shoppers who used online video for research said that it helped them discover a vehicle they weren’t previously considering.

Source: Google/Ipsos

A better video merchandising solution.

High Quality

Static slide-show videos simply aren’t enough to engage today’s consumers. Video Tour delivers premium, full-motion videos and virtual test drives that mirror the in-person showroom experience.

More Cost-Effective

Impel’s fully-automated solution generates high-quality full car videos directly from your existing vehicle images and 360° WalkArounds, with no additional effort and no costly processing service required.

Greater Impact

Getting your videos in front of more shoppers is critical to optimizing business results. Video Tour automatically syndicates every video to your YouTube channel for maximum exposure.

Experience the Video Tour difference.

Vehicle videos have become a must-have asset for vehicle retailers and Video Tour is fast becoming the gold standard. Request a demo today to learn more about the industry’s most cost-effective premium video solution.