Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Bring Your Inventory to Life — in Full Motion
A still image says “Here’s the car.” Video Tour says “Here’s the car in action.” Today’s shoppers expect more than static shots and bullet points. Video Tour turns every VDP into a cinematic showcase with smooth, professional video merchandising that highlights exactly why each vehicle is worth their time (and their budget).
All the Motion, None of the Hassle
Forget expensive crews or endless editing. With Impel’s Video Tour, the footage is created automatically from your 360 WalkAround content — already VIN-specific, already OEM-aligned, already polished to impress.

A Video for Every Vehicle
“Over 75% of auto shoppers say video shaped their buying decision.”
That’s why we built the industry’s smartest, most scalable way to turn every vehicle into a full-motion sales pitch — without the full-blown production costs.
Source: Google/Ipsos
Video Test Drives: Drive Before You Arrive
Put shoppers in the driver’s seat—without them ever leaving your site. These OEM-compliant, fully narrated videos take buyers on a virtual drive, showing each vehicle in action by year, make, and model. From smooth handling to standout features, they deliver the thrill of the test drive while educating shoppers on the full value of your inventory—all seamlessly embedded in your VDPs.
Why It Matters
Shoppers who watch a vehicle video are far more likely to submit a lead — and more willing to pay for the value they see.
- Drives higher engagement and longer time on VDPs
- Increases lead conversion rates
- Helps shoppers understand and trust the price

From Lot to Online in Minutes
Why wait days--or even hours--to get your inventory online with full video? With Impel’s Capture App, anyone on your team can capture professional-quality photos, 360° WalkArounds, and Video Tours right from their phone. No photography degree required.
- Under 10 minutes: 360° WalkAround, full photo set, and Video Tour
- In 15 minutes: Live on your site and feeds
- 33x faster than legacy imaging workflows

Live in Under 24
Upload your images and 360° WalkArounds, and we’ll do the rest. Our video engine pulls straight from your inventory feed to auto-create high-quality, VIN-specific videos that showcase every highlight on your site in less than a day.
See the Difference Video Makes
Video Tour turns every unit into a must-see—and every click into a stronger lead. Book a demo and see why it’s the smartest, most cost-effective way to make your inventory shine.