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Leading the Automotive AI revolution

Impel’s Customer Lifecycle Management platform turns shoppers into buyers – and loyal customers – by delivering more engaging experiences for vehicle retailers of every type and size.

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Why digital engagement matters.

In today’s hyper-competitive retailing environment, the battle for shopper attention has never been greater. With myriad alternatives just a click away, the buyer journey has become increasingly complex. That means delivering consistent and engaging experiences at every touchpoint is now critical to keeping the attention of prospective buyers. And with more and more consumers making purchase decisions without ever seeing a vehicle in person, Digital Engagement has become a key driver of retailer success. Industry leaders are reimagining their entire omnichannel retail experience. What are you waiting for?

The Impel Platform

AI-Powered Engagement across
the entire Customer Lifecycle.

AI Powered Customer Lifecycle Management

Introducing Chat AI.

It’s not a chat – it’s a conversational experience.

Chat AI is a fully automated communication platform specifically designed to turn automotive shoppers into buyers. Powered by generative AI, Large Language Models, and our proprietary Automotive Optimization Layer, Chat AI engages consumers with personalized VIN-specific conversations and interactive content designed to drive dealer business outcomes. This is what next-generation chat looks like.

AI-enabled automation increases customer engagement, staff productivity,
and significant unit sales at Central Maine Motors Auto Group

Deliver better customer experiences at every turn.

From the digital showroom to the physical showroom – and beyond – Impel helps shoppers fall in love with their next vehicle. Powered by first-party shopper behavioral data and advanced AI technology, it’s the digital engagement platform for next-generation vehicle retailing and it’s available today.

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Transform static websites into immersive experiences.

Put shoppers in the driver’s seat – literally. With Impel’s advanced digital merchandising applications, you’ll be able to deliver an interactive digital showroom experience that keeps shoppers on your site longer. Help them fall in love by showcasing your vehicle’s most valuable features. Because an engaged shopper is your best shopper.

Engage in personalized conversations, every hour of every day.

Turn your 9-to-5 into 24/7. Impel’s AI-powered communication applications do more than supplement your sales and service staff during off-hours. Our advanced conversational AI products engage customers with personalized dialogue, VIN-specific responses and consistent follow-up designed to move shoppers seamlessly through the buying journey – and beyond. Turning shoppers into buyers and customers into lifelong loyalists.

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Harness the power of first-party shopper data.

Do you really understand the unique needs and preferences of each shopper? Impel’s closed-loop engagement platform enables retailers to generate valuable shopper behavioral data that powers personalized sales outreach, intelligent follow-up and more engaging experiences at every touchpoint. That is how our auto dealer software solutions create a true competitive advantage for your business.

We drive meaningful business results.

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15-20% increase in time spent on dealer VDPs

Impel customer results

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44% More leads per dealer, per month

VW dealership study

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36% faster inventory turn with Impel enabled VDPs

Independent study of 4,500 US Auto Dealers

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2.2 incremental bids per vehicle

IAA Auction Results

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$300 increase in sales price per vehicle

IAA Auction Results

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30% increase in website lead conversion rate

Impel customer results

Our automotive software solutions are trusted by thousands of businesses and millions of happy customers.

If you are a dealership looking for an innovative and state of the art product suite, look no further than Impel. I have implemented Impel in all of my dealerships and I am extremely satisfied. Also- their reporting efforts are spot on and they make sure you understand everything that they are doing for you and are there for you whenever you have a question/concern. I would highly recommend Impel to any of my dealer friends out there.

Impel, is literally the best platform that I have used in the past 3 years. Zahid, and the Impel team always answer my questions right away and follow up regularly to improve our monthly results! Hands down it’s Impel.

-Andy Driscoll BDC Manager w/ Ramsey Chrysler Jeep Dodge Ram

Super easy to set up and use. After a few questions the AI is able to answer customers questions or direct sales to reach out. Customers often come in asking for the AI it does such a good job!

I never thought A.I. tech could be this good. The data speaks for itself and I am a believer along side the rest of my team. If you need a little extra push with your digital retail look no further.

Impel provides enhancements to our website that really take us to the next level as a dealership. We want to stand out with our online presence and the products Impel offers allow us to do that. And the proof is in the numbers with the significant lift in engagement we see on Google Analytics.

We’ve been partnered with Impel for over 5 years. In that time there has been no shortage of new features, new products and improvements and the support we receive from the team is outstanding.


Unmatched scale and impact.

For nearly a decade, we’ve been delivering exceptional experiences and better business results for auto retailers around the world. It’s a history of excellence you can count on.


360° WalkArounds


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Vehicle sales and service revenue influenced by
Impel’s AI


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Ready to give us a Spin?

There’s never been a better time to upgrade your omnichannel retail experience. Schedule a demo today to learn what advanced digital engagement technology can do for you.