Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Impel CEO & Co-founder Devin Daly wins Entrepreneur Of The Year® 2024 New York Award | Read More

Leading the Automotive AI Revolution

Leading the
Automotive AI
Revolution

Turn shoppers into buyers, and customers into loyalists, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform.

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Personalized engagement
at every stage of the
customer lifecycle.

Impel’s end-to-end customer lifecycle management platform enables auto retailers of all sizes and types to deliver seamless customer experiences at every touchpoint. From the website to the showroom and sales to service, it’s the only AI platform you need to grow your business.

Whether it’s supporting a shopper as they search for the perfect vehicle, scheduling the next service appointment for a customer, or helping a consumer sell or trade-in their vehicle, Impel AI is with you every step of the way.

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"In just three months the AI has influenced $3.2MM in revenue"

Jess McQuillan
Central Maine Motors

"It’s just an incredible solution. I think every dealership needs to have it."

Chris Legg
Ourisman Ford

22%

Increase in Showroom
Appointments Set Rate

32x

Return on investment

18%

Increase in Showroom
Appointments Set Rate

$1MM

Vehicle sales Influenced
in 12 Months

"We’ve set over 600 incremental Service appointments that we wouldn’t have gotten otherwise."

Paul Hepp
O’Brien Auto Team

"Service AI integrates with our current systems and processes perfectly."

Bryan Newton
Fred Anderson Toyota

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Review Stars

"Mary (Impel AI) is truly the best! I want to start off by saying this is by far one of the best Mercedes dealerships. I was looking to purchase an AMG 63 G Wagon and they were very helpful and guided me throughout the entire process. Truly, they are very kind, and I highly recommend anyone looking to purchase a Mercedes to stop by this dealership. You won't regret it.

Ask for Mary and Raheem the Sales Rep. They are both the best."

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AI-Powered solutions that deliver exceptional customer experiences and better results for every area of your business. All in one platform.

COMMUNICATION

Communications

Increase staff productivity with generative conversational AI that works with your team to deliver white-glove experiences at every customer touchpoint.

MERCHANDISING

Merchandising

Drive shoppers from the screen to the showroom with AI-powered interactive content and immersive experiences that engage and educate.

IMAGING

Imaging

Make your inventory stand out from the crowd with computer vision AI that transforms static vehicle images into showroom-quality digital experiences.

Setting the industry standard for
Enterprise-grade Automotive AI

Purpose built for automotive retailing

Unlike open source LLMs, Impel’s verticalized AI platform was designed specifically for automotive retailing. Powered by state-of-the-art generative AI technology paired with a mix of proprietary models and industry-specific training data, we deliver the auto industry’s most powerful conversational experience.

Optimized for business outcomes and control

Our unique Automotive Optimization Layer leverages proprietary, industry-specific guardrails and controls to drive business outcomes and ensure brand compliance for auto dealers and OEMs. These controls are fully customizable and serve to support individual retailer business practices while guiding LLM responses.

Deep integrations for better performance

Seamless integrations with leading data and system providers (including all major CRMs, DMS platforms, website and inventory feed providers) maximize staff productivity and response accuracy while preventing hallucinations and missteps that are prevalent in generalized LLMs.

Enterprise-grade security

We are certified and fully compliant with all GDPR, TCPA and CCPA regulations. To protect against the growing threat of jailbreaks and unauthorized uses, our AI engine is secured with safeguards for monitoring inputs and restricting responses.

Unlike open source LLMs, Impel’s verticalized AI platform was designed specifically for automotive retailing. Powered by state-of-the-art generative AI technology paired with a mix of proprietary models and industry-specific training data, we deliver the auto industry’s most powerful conversational experience.

Our unique Automotive Optimization Layer leverages proprietary, industry-specific guardrails and controls to drive business outcomes and ensure brand compliance for auto dealers and OEMs. These controls are fully customizable and serve to support individual retailer business practices while guiding LLM responses.

Seamless integrations with leading data and system providers (including all major CRMs, DMS platforms, website and inventory feed providers) maximize staff productivity and response accuracy while preventing hallucinations and missteps that are prevalent in generalized LLMs.

We are certified and fully compliant with all GDPR, TCPA and CCPA regulations. To protect against the growing threat of jailbreaks and unauthorized uses, our AI engine is secured with safeguards for monitoring inputs and restricting responses.

Unmatched scale and impact

For nearly a decade, we've been delivering exceptional experiences and better business results for auto retailers around the world. It's a history of excellence you can count on.

$0B

Sales and service revenue influenced by Impel's AI

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360° WalkArounds
delivered

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Feature and option
customer interactions

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Countries active

Technology that transforms
the way you work

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Experience the power of the auto industry’s most advanced AI platform. With Impel at your side, your staff will be more productive than ever before. It’s smart automation for every area of your business — working seamlessly alongside your teams to deliver better customer experiences while generating better results.

FEATURED PRODUCTS
  • Sales AI Copilot

    AI superpower to help your sales and BDC teams convert more leads

  • Service AI

    Automated outreach and personalized communications for your Service Drive

  • Chat AI

    24/7 Human-like conversational support in your digital showroom

  • AI Virtual Booth

    Computer vision AI that delivers an authentic photo booth experience

  • 360° Walkarounds

    Interactive digital experiences that put shoppers in the driver’s seat

Seamlessly integrates with your existing systems and partners

Grow your industry knowledge with our resources

White Paper

A New Vision for AI-Powered Customer Lifecycle Management

Video

Car Dealership Guy asks Impel CEO the hard questions about Automotive AI

Articles

What Every CEO Should Know About Generative AI

Articles

Maximizing Performance with Automotive AI

Case Study

How AI Is Reshaping The Auto Industry

White Paper

Gaining Competitive Advantage with GenAI

White Paper

How AI is Transforming Fixed Operations

More engaging customer experiences. Greater staff productivity. Better business results.

See for yourself what Impel AI can do for you.