Impel is driving the AI revolution in automotive—fueling seamless experiences, stronger relationships, and serious business growth. Our end-to-end AI Operating System unifies every touchpoint, empowering teams to move faster, work smarter and stay ahead.
Driving The Future
of Automotive AI
Impel helps auto retailers around the globe unify the entire customer journey—fueling faster decisions, deeper connections, and measurable impact at every step along the way.
The Auto Industry’s First AI Operating System
Impel keeps modern dealerships running at full throttle. Our AI Operating System connects every signal, every system, and every stage of the customer lifecycle—turning disconnected interactions into unified, always-on experiences. Built for automotive, it automates the mundane, personalizes every interaction, and drives results across marketing, sales, service, and more.
With deep integrations, domain-trained AI, and unparalleled customization and control, Impel doesn’t just help you keep up—it helps you lead. All in. All connected. All yours.
Built To Solve Your Key Business Challenges. Built to Take You Further.
Drive performance with AI that helps you work smarter at every turn.
Customer Experience
Now every touchpoint delivers VIP treatment, every time. Turn car buying and servicing into concierge-level experiences: seamless, responsive, and deeply personal. Because exceptional service isn’t just a perk anymore—it’s an expectation.
Service Retention
Keep them coming back—again and again. Our platform makes vehicle servicing feel like a no-brainer: seamless, effortless, and designed to delight. Turn every opportunity into revenue—and every customer into a regular.
Operational Efficiency
Run lean. Perform like a machine. Intelligent automation that gives your team superpowers—streamlining tasks, boosting productivity, and unlocking serious profit potential. More done. Less wasted. It’s efficiency that takes you further.
Sales Conversion
Sell smarter. Close faster. We put conversion on autopilot. With 24/7 availability, instant lead response, and a digital sales assistant that doesn’t sleep. We turn browsers into buyers—before your competitors get the chance.
Customer Loyalty
From one-time buyers to lifetime believers. We don’t just help you close sales—we enable you to build relationships that last. By making every interaction smarter and more personal, we turn transactions into loyalty.
We’re Driving Measurable Results
Designed to Deliver. Built to Outperform.
26%
Increase in
Sales Conversions
Sales Conversions
27%
Increase in
Service ROs
Service ROs
24%
Increase in
Repeat Purchases
Repeat Purchases
30%
Increase in
Operational Efficiency
Operational Efficiency
Real Stories. Real Results.
See how innovative automotive retailers are using Impel AI to level up their business.
“It’s just an incredible solution. I think every dealership needs to have it.”
“Impel has really helped us set a lot of appointments that no human has to touch.”
“I would highly recommend Impel to any of my colleagues out there in the dealership world.”
Impel is Your Engine for Innovation.
Unify the journey, empower your teams, and wow your customers—with AI that puts your business in hyperdrive.
Unified Lifecycle Management
Powering Every Step of the Customer Journey
From first click to final handshake—and every moment after—Impel’s end-to-end AI powers a seamless customer journey. One platform. Every touchpoint. Frictionless support that turns every step into a smarter, more connected experience.
AI Superpower For Your Teams
Meet Your Trusted Copilot
Impel turbocharges your team with intelligent automation that runs 24/7—syncing effortlessly with your staff to streamline operations, elevate experiences, and drive serious performance.
Concierge-Level Experiences
Deeply Personal, From Beginning to End
With data-driven insights and advanced automation, we deliver exceptionally human, exceptionally engaging experiences. Helping you build deeper relationships and a stronger brand with every interaction.
Unified Lifecycle Management
Powering Every Step of the Customer Journey
From first click to final handshake—and every moment after—Impel’s end-to-end AI powers a seamless customer journey. One platform. Every touchpoint. Frictionless support that turns every step into a smarter, more connected experience.
AI Superpower For Your Teams
Meet Your Trusted Copilot
Impel turbocharges your team with intelligent automation that runs 24/7—syncing effortlessly with your staff to streamline operations, elevate experiences, and drive serious performance.
Concierge-Level Experiences
Deeply Personal, From Beginning to End
With data-driven insights and advanced automation, we deliver exceptionally human, exceptionally engaging experiences. Helping you build deeper relationships and a stronger brand with every interaction.
AI Built for Every Business Type
Across every automotive marketing tier, Impel delivers tailored solutions that move the entire industry forward. Whatever your business, we’ve got you covered.
Drive Next-Level Dealership Performance
Designed for dealerships. Driven by AI. Impel boosts sales, optimizes service, and makes every customer interaction smarter. This is intelligent automation, purpose-built to move your business forward.
Level Up Your Enterprise With Impel
The world’s top dealer groups trust Impel to do what others can’t: unify every rooftop, coordinate every channel, and optimize every moment. Our AI platform powers smarter marketing, more efficient operations, and standout shopper experiences. For business results you can count on.
One Brand. One Experience. Everywhere.
As the line between manufacturer and dealer blurs, one thing is clear: experience matters. Impel AI enables a unified, brand-consistent experience across every marketing tier, lifecycle stage, and touchpoint. No matter what your vision, Impel AI can help you bring it to life.
The Future of Automotive Marketing, Already in Drive.
Impel gives agencies and their clients the edge—smarter AI-powered campaigns, real-time performance insights, and tools built to boost results, reduce noise, and strengthen customer relationships at scale. Now that’s good business.
Give Your Shoppers the Experience They Crave
From RVs and commercial trucks, to motorcycles and marine craft—Impel’s AI delivers unparalleled customer experiences that level-up your dealership. Take your customers on a ride they’ll always remember.
Unrivaled Experience. Unmatched Impact.
From local dealers to global OEMs, the industry's most driven players turn to Impel to spark engagement, ignite conversion, and fuel unstoppable growth—no matter where they are. This is digital transformation in overdrive.
8000+
Clients worldwide
51
Countries of operation
11
Years of automotive technology innovation
$10.1B
Sales & Service revenue influenced by Impel AI
We Don’t Just Meet Security Standards. We Set Them.
Impel is fully certified and compliant with the toughest regulations and standards out there, including GDPR, TCPA, CCPA, and SOC 2 Type II. Our enterprise-grade infrastructure and infosec practices exceed even the strictest IT requirements. Backed by advanced AI controls and expert models tailored specifically for automotive, we deliver smarter, safer, and more accurate AI than anyone else.
Automotive AI News & Insights
Test Drive the Future Today
Ready to Experience
the Power of Impel?
From supercharged engagement to sky-high conversion, Impel AI puts your performance in overdrive. Our team is standing by to take you on a guided tour of the future of automotive retailing.