Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details


Impel Acquires Automotive Customer Engagement Platform Outsell
in $100M+ Deal, Expanding to 8,000 Dealerships, 51 Countries. | Details

F&I Pursuit

Automated post-sale retailing that drives incremental F&I revenue for your dealership.


The easy way to convert lost opportunities into F&I sales.

Average attachment rates for Vehicle Service Contracts (VSCs) sold at the dealership are less than 50% (NADA). That’s because many consumers simply aren’t ready to commit to additional products after making one of the most expensive purchases of their life. F&I Pursuit turns those lost opportunities into sales by engaging, educating and converting shoppers after they leave the dealership, from the comfort of their own home. Frictionless post-purchase F&I retailing for your dealership – that’s the Impel advantage.

The industry’s only turnkey platform for post-sale automotive F&I retailing.

F&I Pursuit provides everything you need to generate greater profits for your dealership. It’s a complete communication, merchandising and digital retailing solution for your business office all rolled into one powerful platform.

A webpage excerpt urging protection against inflation and unexpected repairs, offering financial advice.

Personalized outreach that engages vehicle purchasers AFTER the sale.

F&I Pursuit goes to work immediately after the vehicle sale by continuously mining DMS records to identify customers who leave your dealership without purchasing vehicle protection products. Powered by Impel’s conversational AI engine, F&I Pursuit delivers timely and relevant communications that engage and educate shoppers on the value of supplemental protection plans. A fully-customizable messaging cadence ensures consistent follow-up that drives maximum response – and measurable business results.

Example of texting on an iphone.

Omnichannel communication for optimum sales effectiveness.

With open rates for text messages nearly five times higher than emails (MMA Global), SMS texting is a powerful channel for customer communications. That’s why F&I Pursuit combines email and SMS to deliver personalized messages that capture the attention of today’s always-connected consumer. Powered by Impel’s industry-leading conversational AI engine, it’s the most effective post-sale F&I retailing solution available today. And with our ongoing commitment to protecting consumer privacy, you can be sure that every sent message complies with applicable state and federal regulations.

Toyota of Titusville mobile interface

Digital merchandising that generates results.

Educating customers on the value of vehicle service contracts doesn’t have to end at the dealership. In fact, the weeks after a purchase represent an even more opportune time to merchandise protection products for many vehicle buyers. Real-life micro-moments driven by weather events and day to day activities help many consumers appreciate the peace of mind that comes from an addition layer of protection. That’s why merchandising F&I products after a vehicle sale is one of the most effective ways to generate additional sales – and why dealers of every size are turning to F&I Pursuit.

A complete ecommerce experience for frictionless transactions.

Impel’s turnkey F&I retailing solution provides everything dealers need to close more deals. From merchandising and customer communications to online purchasing and automated document processing, it’s an all-in-one platform that generates found revenue for any dealership. F&I pursuit provides a fully-branded ecommerce experience that enables seamless transaction processing directly on your existing dealership website. With flexible payment options and zero percent financing for consumers, how could anyone say no?

Works with all major DMS platforms.

Technology that works for your F&I office.

Seamless Integration

F&I Pursuit is a complete retailing system that works with all major DMS and website platforms. All you need to do is sign up and we’ll take care of the rest.

No process change required

Impel’s turnkey F&I platform was designed to complement your existing automotive F&I sales efforts – for maximum results with minimal effort.

Fully automated

F&I Pursuit works 24/7 to engage and educate vehicle purchasers – generating revenue and building customer loyalty even after they leave your dealership.