Impel’s Sales AI Drives Operational Efficiency and Team Productivity

Sales AI enhances performance and operational efficiency

Available Car implemented Impel’s Sales AI, an advanced conversational AI platform that leverages generative capabilities and large-language models (LLMs) to engage and convert more leads with personalised, human-like experiences. Sales AI automatically and immediately replies, engages, and follows up with every online lead by email and SMS text every day, all day and night – even during off hours. Sales AI increases the sales team’s capacity and efficiency by engaging with and pre-qualifying every lead. After activating Sales AI, the team at Available Car saw a significant increase in overall engagement and a massive 62% increase in appointment set rate year-on-year. Importantly, more than 30% of engaged leads and set appointments originated after hours.

Over the last three months alone, Sales AI engaged over 7,000 leads and sent more than 41,000 email and SMS messages, which represents approximately 2,050 people hours or 257 days of work! Thanks to its use of natural language processing (NLP) and machine learning (ML), the AI can understand intent and distinguish serious sellers from casual visitors to move consumers more effectively through the sales process. Sales AI responds immediately to online enquiries around the clock, consistently engages in long-term follow up with unresponsive leads, and automatically schedules appointments within the dealership CRM when needed. By delivering an impressive 58% email open rate, over 445 AI-set appointments, and almost 3,600 pre-qualified handoffs to sales agents in just three months, Sales AI has quickly become an indispensable “member” of the sales team.