Customer Success Story
Impel Partners with Dominion Dealer Solutions to Help Dealerships Sell Cars Faster.
The Challenge
Continued digital disruption pushes dealers to invest in digital engagement capabilities
The Solution
Impel’s immersive 360° WalkArounds increase shopper engagement and dealer purchase rates
Stagnant sales growth demands new merchandising solutions
As a leading solution provider for automotive dealerships, Dominion Dealer Solutions was battling stagnant sales growth across the industry. The traditional approach to car sales was increasingly ineffective given ongoing digital disruption, the onset of the pandemic and rapidly changing consumer habits. They needed to offer a solution to their dealerships that would engage online customers and move them down the purchase process.
Accelerating car sales with interactive buying experiences
Dominion Dealership Solutions partnered with Impel to incorporate Impel’s 360 WalkArounds in their suite of merchandising solutions. Unlike static images and cluttered VDPs, 360 WalkArounds enable dynamic and engaging exploration of each car’s interior and exterior, complete with panoramic views, panning, zooming, and informational hotspots to highlight every detail. Dominion then conducted a study of over 4,000 dealers across their network, which demonstrated significantly higher inventory turns for new, used, and CPO vehicles.
Faster Inventory Turn
0%
Faster inventory turn for new inventory
0%
Faster inventory turn for CPO inventory
0%
Faster inventory turn for used inventory
About Dominion Dealers Solutions
“By adding Impel’s 360° WalkArounds to our suite of merchandising options, we’ve helped dealers improve online lead conversions and unit sales. The best results we saw was with used car sales, with average time spent in inventory dropping from 67 to 43 days.”
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