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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

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Impel and FordDirect Partner to Bring Industry-Leading Conversational AI Solutions to Ford Dealers and Lincoln Retailers | Details

Why Impel

Automotive AI that powers your omnichannel retail experience.

In today’s world, confident salespeople and gleaming brick-and-mortar facilities simply aren’t enough. Dealers need to deliver highly personalized, seamless customer experiences at scale 24/7 while driving greater operational efficiency, increasing productivity, and growing margins.Retailers need to reimagine the way they operate.  

Enter Impel. Our industry-leading AI Operating System unifies and orchestrates your tech stack, workflows, and processes into a seamless consumer journey that enhances customer lifetime value and loyalty. Whether its marketing, merchandising, sales, or service, Impel AI enables retailers of every type and size to deliver concierge experiences at every touchpoint of the customer lifecycle. The result? Greater sales, revenue, retention, and profitability.

Experience greater engagement – and results – at every touchpoint of the customer journey.

Impel’s customer lifecycle management platform enables retailers to deliver personalized white-glove experiences at scale. From hyper-targeted marketing, immersive merchandising, and engaging and converting leads, to driving post-purchase service appointments and repeat purchases, it’s the complete Automotive AI solution for every area of your dealership. With proprietary customer data and generative conversational AI that’s built specifically for automotive retail, Impel AI is the best “hire” you’ll ever make.

Automotive AI  generates oversized ROI.

AI can be the catalyst that enables the productivity, efficiency, and operational scale auto retailers need in today’s environment. By activating valuable customer data, delivering personalized engagement at scale, and intelligently automating the vast majority of routine tasks, AI can enable the industry to deliver greater customer satisfaction while driving measurable improvements across sales and service operations.

Unleash the potential of your existing tech stack.

With Impel, there’s no need to make costly infrastructure investments or process changes to take advantage of next-generation capabilities. That’s because Impel AI was designed specifically to work with and unify existing dealer operations and systems. It’s the cloud-based technology layer that helps dealers deliver better experiences and business results no matter what website platform, DMS, CRM, digital retailing system, or scheduler you choose to use.


Technology that moves the auto shopping experience forward.

Engage

Build meaningful connections – for relationships that last.

Educate

Create trust and confidence though shopper knowledge.

Influence

Turn shoppers into buyers, and
buyers into loyal customers.

Optimize

Generate greater returns from your existing investments.

A person navigating a car dealership website on a laptop, focusing on a gray truck's details.

Supercharge your digital showroom.

Effective digital merchandising is the key to impelling visitors from the screen to the showroom. Engaged shoppers and more confident buyers: all delivered by Impel.

360° WalkArounds

Video Tour

Feature Tour

F&I Advantage

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Keep the conversation going—even past closing time.

Extend the white glove experience around the clock with conversational AI that delivers. Your sales and service staff can focus on nurturing the highest-value leads and closing deals – we’ll take care of the rest.

Sales AI Copilot

Service AI

Marketing AI

VINtelligent AI

Chat AI

side profile of white Porsche

Tune up your vehicle images.

Make your car the star with advanced imaging technology that brings the showroom shine to your online storefront. It’s the DIY photo solution for professional-grade results.

Capture App

AI Image Enhancement

Image Cloning

Damage Tagging

Developers working together.

Bring your vision to life.

Put the power of Impel’s advanced technology and data to work for your brand. With our pre-built APIs and flexible developer tools, you’ll have everything you need to expand your brand experience – your way.

Merchandise Experience APIs

Merchandising Content APIs

Custom Development Tools

A history of excellence & engagement.

Our unmatched scale and experience has driven transformative business results for dealers around the world.

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360° WalkArounds
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Vehicle sales and service revenue influenced by Impel’s AI

Our team is your team.

When you work with Impel, you get much more than a technology platform. You get an entire team of people who are committed to your success. Relationships and business results matter to us. That’s why we work tirelessly to ensure that everything we do helps your business move forward. From onboarding and support to ongoing performance optimization, you can count on us every step of the way.

What Our Customers Are Saying

“Impel generates high-value appointments that lead to high-value sales and long-term customer relationships. We can contact more people with less effort and lower labor costs, and the results speak for themselves when customers arrive at the showroom ready to proceed. They’ve already received all the information they need from the AI, so all that’s left is to show them the vehicle and ensure the numbers work for them.”

“In  the last two to three months, we’ve seen over $200,000 in incremental ROs from service, over 427 incremental ROs have been closed, saving us over 500 labor hours. On top of that, over 500 lost customers have come back to us. I think the role that Impel plays in our growth is limitless.”

“Impel AI has significantly improved our productivity by allowing my in-store reps to focus on actively engaging with customers, working on quotes, and building relationships to bring them into the store. Meanwhile, Impel works in the background, sending follow-up emails and reaching out to customers to check if they’re still interested. The great thing about Impel is she’s always working for us. She’s never sick. She’s there 24 hours, seven days a week. I definitely think Impel has paid for itself over and over.”

“Impel’s Service AI has impacted our dealership’s results significantly. We’ve seen a service appointment rate increase of 32%. It basically works directly with our scheduler to send customers to schedule their appointments in timely fashion. Our Service Directors are very happy with the RO revenue they’ve been seeing. We’ve re-engaged with thousands of customers and we’ve really cut down on inbound phone call volume. It allows our service advisors to be service advisors, not having to be tied to the phone all the time.”

A Network of Trusted Partners.

From lot service providers to marketplaces, website platforms to CRM systems, our relationships and integrations run deep. With Impel, your business will never skip a beat.

Reimagine your retail experience.

An engaged consumer is a more likely buyer and loyal customer – and Impel AI is at the forefront of customer lifecycle management. Request a demo today and our team will be in touch shortly.