Impel’s Chat AI solution is now approved by Stellantis. Chrysler, Dodge, Jeep, Ram, Maserati, Fiat and Alpha Romeo dealers in the US can receive 100% co-op reimbursement for Impel’s Chat AI solution when they enroll through the Stellantis Digital Program.
The automotive industry is moving faster than ever. With dealer profit margins steadily declining from their pandemic peak and tariffs compressing margins even further, operational efficiency and customer loyalty are non-negotiable for success. Enter Impel’s Chat AI solution—the most humanlike webchat experience in automotive retail.
Impel Chat AI is 100% co-op eligible for any US dealer enrolled in the Stellantis Digital Program, and is conveniently billed through each dealer’s parts statement.
“Impel’s generative conversational AI operating system is purpose-built for automotive retail, and it has been critical to ensuring that our staff’s time is as productive and efficient as possible,” said Troy Duhon, founder and owner of Premier Automotive Group, a 40-store enterprise with multiple Chrysler, Dodge, Jeep & Ram locations. “We’ve seen significant increases in customer engagement rates, appointment set rates and closed repair orders, while saving thousands of labor hours across the group. That’s enabled our staff to reinvest their time in high value activities that close deals and build sustained customer loyalty. It’s exactly what we needed.”
Watch Troy’s interview about driving results with Impel AI.
Chat AI presents immense growth opportunities for Stellantis dealerships, as leads generated by Impel AI engage at more than twice the rate of traditional live chat solutions, and Chat AI drives a significant increase in appointment set rates. Here are six more reasons Stellantis dealers need to evaluate Chat AI.
1. The Most Humanlike Chat Experience in Automotive Retail
Impel’s Chat AI is powered by proprietary generative AI and large language models (LLMs), making it the most humanlike webchat solution in the industry. From VIN-specific questions to trade-in and financing inquiries, Chat AI handles complex queries with ease, providing instant, accurate answers any time, day or night. Plus, it manages service-related leads, which represent up to 30% of dealership webchat conversations.
2. Seamlessly Embedded Everywhere Customers Are
Chat AI is equipped with Conversation Connect – a capability that enables customers to instantly access your dealership chat from any channel—social, email, ads, or your website— engaging customers with real-time, AI-driven responses that turn interest into action and convert leads into appointments.
3. Fully Autonomous, with Smart Alerts for Your Team
Unlike traditional chat solutions, Impel’s Chat AI operates independently, handling customer inquiries 24/7 without requiring your staff to constantly babysit the webchat or rescue conversations. It’s even smart enough to alert your team when human assistance is needed. This enables your staff to focus on higher-value activities while Chat AI efficiently handles lead engagement and qualification.
4. Automated CRM Appointment Integration
Imagine this scenario. A customer asks detailed questions about a specific VIN on your lot. Chat AI immediately provides accurate answers, giving the customer the information they need to commit to scheduling an appointment. It even schedules the sales appointment directly into your CRM and notifies your sales reps without skipping a beat. With automated appointment scheduling, sales reps are freed up to focus on providing white-glove showroom service that helps close deals and secure ongoing customer loyalty.
5. Answers First, Earns Contact Information Next
Customers often abandon the chat when asked to provide their contact information before getting answers—that’s why Chat AI doesn’t force users to provide these details upfront. It prioritizes engagement first and answers questions immediately, which drives more meaningful interactions and builds trust, earning the right to ask for contact details. The data proves it: this no-barrier approach measurably increases customer engagement rates.
6. Empowers Auto Retailers with Greater Flexibility and Agility
No matter how quickly the industry changes, Chat AI gives dealerships the flexibility to adapt quickly, and the capacity to manage an infinite number of sales and service leads. Chat AI is powered by Impel’s AI Knowledge Bank, which enables dealerships to tailor AI responses on any aspect of their business – from incentives, to policies, and even how they plan to handle complex issues like tariffs. And as conditions change, simply update the Knowledge Bank, and Impel AI will immediately reflect the most recent guidance across all of your AI solutions.
Why Now Is the Time to Adopt AI for Your Dealership
Dealerships are increasingly investing in AI technology to streamline their operations and provide personalized, frictionless customer experiences. Whether managing inquiries, boosting engagement, or scheduling appointments, Impel’s Chat AI addresses these needs head-on.
Automotive leaders like Troy Duhon, founder of Premier Automotive Group, know the difference. After implementing Impel’s Chat AI, they saw significant increases in engagement, appointment bookings, and operational productivity. “We’ve saved thousands of labor hours,” says Duhon. “That time is now reinvested in activities that close deals and enhance customer loyalty.”
Drive Your Dealership into the Future
The automotive industry is only getting more competitive. An enterprise-grade solution like Chat AI doesn’t just help you keep up; it puts you ahead. By uniting innovation and efficiency, Chat AI empowers Stellantis dealers to build lasting relationships with customers while boosting profitability.
Interested in taking your dealership to the next level? Book a demo of Impel’s Chat AI today and experience the industry’s most advanced conversational AI solution. The road to success starts here.
