Is Your Dealership Activating Its Customer Data? Impel and FordDirect Are Ready When You Are.
The new year brought big news for Ford Dealers and Lincoln Retailers: the powerful partnership between Impel and FordDirect. Since January, dealers have had a game-changing opportunity at their fingertips: the chance to finally make their customer data work for them and their customers. It’s an open secret that customer data platforms are only as good as the products that activate them. That’s where Impel’s powerful Automotive AI Operating System comes in, directly integrating with FordDirect’s Customer Journey Platform (CJP) to deliver hyper-personalized, concierge-level experiences at every stage of the customer lifecycle.
The true power of Impel AI is its ability to turn the customer journey into a connected, frictionless experience. In sales, it responds instantly to every lead, answers complex inventory, trade-in, and financing questions, and books showroom appointments around the clock. In service, it proactively reaches out with personalized maintenance reminders, answers service questions, and schedules appointments directly through email or SMS. And with always-on chat connecting shoppers and customers to the right answers anytime (while also booking appointments), every touchpoint feels consistent, informed, and concierge-level.
The question is: are you in on the secret yet?
If you’re still relying on static data, point solutions, and fragmented systems, you’re missing out on a proven advantage. We’re not just talking about another tool; we’re talking about a virtuous cycle where data informs the AI and the AI generates new insights, making your operations smarter with every interaction. This isn’t just theory, it’s a reality backed by pilot programs that showed significant results:
- 24% more sales rep phone calls and a 2x increase in total touches per lead
- A 65% lift in showroom appointments
- An average of 32 incremental Repair Orders per dealer per month
Not to mention marked increases in sales and service team productivity. So while some dealers are already leveraging this tech to elevate their game, others are still leaving opportunities on the table.
Impel’s AI Operating System, paired with FordDirect’s CJP, is the foundation for a new way of doing business. It’s about empowering your team, building stronger customer relationships, and inspiring lifelong loyalty. We’re not just shaping the future of automotive retail; we’re giving Ford Dealers and Lincoln Retailers the keys to drive it forward.
The opportunity is here, ready and waiting. What are you waiting for? Book a demo to learn more about the program, or get started immediately by enrolling now.