Automotive AI works behind the scenes to improve car buying – and consumers are noticing
Consumer sentiment towards car buying is changing for the better, and USA TODAY credits generative AI as the ‘quiet, behind the scenes’ force driving the transformation of the automotive customer journey. AI has already infiltrated the entire automotive value chain – from production to sales, in-car experiences, and parts and service workflows. Impel CEO Devin Daly shared his insights with USA Today on some of the most tangible benefits AI brings to car buyers today:
1. A Personalized Sales Process: Consumers are telling automotive retailers what they want through their online behavior. AI-powered sales and marketing engines help dealers and OEMs take action on these insights by offering well-timed outreach and vehicle recommendations that align with individual consumer preferences.
2. Around-the-Clock Car Buying Assistance: AI-enabled chat and sales assistants are available around the clock, allowing customers to research vehicles, explore financing options, and schedule test drives at their convenience. This eliminates the need to wait for traditional business hours and provides a seamless customer journey.
Providing instant access to vehicle information is mutually beneficial for consumers and auto retailers alike. Consumers crave immediacy, and it helps drive them to a purchase decision more quickly. Request a demo to see it in action.
3. Enhanced Customer Engagement: AI-powered solutions also automate sales tasks such as answering repetitive questions, conducting follow-ups, and setting appointments. When AI takes on the more menial tasks, sales reps can provide white-glove service to customers as they prepare to make one of the largest purchases in their lifetime.
As better car-buying experiences start to make headlines, it’s important to note that the consumer benefits of Automotive AI extend well beyond the sales process. Automotive AI platforms can even integrate into dealer software to identify customers who are due for service, acting as a virtual assistant that makes sure vehicle owners never miss a service milestone.
Dealerships and OEMs are using sophisticated AI platforms built specifically for automotive to bring these consumer benefits to life. Impel AI powers over 8,000 dealerships and OEMs worldwide. Request a demo today to learn how Impel can help you provide a better car buying and vehicle ownership experience.
