In the fiercely competitive world of automotive sales, Central Maine Motors Auto Group has discovered a game-changing approach to lead management. In just three months, Impel’s Sales AI technology generated more than 150 showroom appointments and helped to drive $3.2 million in sales revenue. It’s become an integral part of the dealership’s sales operation, driving ongoing operational efficiencies and meaningful business impact.
Jess McQuillan, Internet & Digital Manager at Central Maine Motors Auto Group, has seen firsthand the transformative power of Impel’s Sales AI. Since adopting Sales AI, the number of touchpoints per customer has increased from 12.5 to 17.2, delivering a 41% increase in outbound activities and a 38% boost in shopper engagement.
The impact of Sales AI extends well beyond appointment setting. By engaging 3,400 new shoppers, connecting with 1,300 customers, and capturing 111 new phone numbers, Impel’s Sales AI has outperformed all other vendors they’ve worked with.
Hear more from Jess about how Sales AI has revolutionized the sales process and meaningfully impacted business performance.
