Certified by Mitsubishi. Powered by Impel AI

Mitsubishi Motors North America has officially certified Impel’s Sales AI, Chat AI, and Merchandising AI, a first-of-its-kind partnership that brings the power of the industry’s only fully integrated Automotive AI Operating System to every U.S. retailer in the network. And every solution is 100% co-op eligible.

This isn’t your run-of-the-mill automation. Impel’s platform combines dynamic, media-rich vehicle merchandising—360° WalkArounds, VIN-specific feature tours, full-motion video merchandising, and F&I product showcases—with AI-powered conversations across chat, SMS, email, and even WhatsApp. That means every customer gets personalized, humanlike interactions that pre-qualify leads, answer complex inventory questions, handle trade-in and financing inquiries, schedule sales and service appointments, and follow up automatically. Your teams are freed up and able to focus on building authentic relationships and closing deals.

The Impel and MMNA partnership isn’t just about speed and convenience, it’s about accuracy and trust. Every interaction is powered by Impel’s AI Knowledge Bank and Retrieval Augmented Generation (RAG) architecture, ensuring brand-aligned, contextually accurate answers drawn from dealer- and OEM-approved data that helps customize the AI. It’s the perfect combination of OEM control and dealer-level flexibility. Under the hood, enterprise-grade security and compliance measures—including SOC 2 Type II certification, GDPR/CCPA compliance, full AWS cloud-native infrastructure, advanced expert security models, and automotive control layers—protect sensitive information and ensure accuracy at every step.

Bottom line: certified, secure, co-op eligible, and designed to help you sell more cars, faster.

Ready to see how AI can help your dealership engage more shoppers, book more appointments, and close more deals? Book a demo with us today to get started.