Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Former Cox Automotive and LivePerson Executive Skip Dowd Joins Impel as Senior Director, Partnerships | Read More

Impel Blog

McKie Ford and Lincoln Reviews Impel

This month’s dealer spotlight is Karris Mckie-Kaiser, Internet Director for McKie Ford and Lincoln in Rapid City, South Dakota reviews Impel’s 360 Walkaround App and tell us of the positive impact the app has had not only on the dealership but the excellent impression it has made on their customers.

After just 60 days, McKie Ford and Lincoln has seen an 85% lift in conversion rates on its website thanks to the 360-degree view of the inventory. Additionally, the data and analytics with Impel’s intelligence reporting is a new level of customer insights that McKie Ford and Lincoln didn’t have before. Access to these insights is already playing a huge role in how they continue to understand their customers and the sales team is using those insights to have more qualified and relevant conversations with a customer. With intelligent reporting they can target customers based on the features of a car they are searching for, and with real-time updates they are always one step ahead of the competition.


Impel is the leading vehicle merchandising platform for dealerships. Our variety of services such as our Lead Intelligence Reporting, the 360 WalkAround, and our Mobile Capture App, make it simple for dealers to increase leads and productivity.

Want to see more success stories from other dealers? Check out some other dealer spotlight articles:

  • Nate Wiener, digital marketing manager at Lexus of Lehigh Valley in Allentown, PA shared the benefits his dealership has seen from using the Impel Capture App. The ease of use and mobile capabilities are just a few of the great features the Nate hightlights.
  • Lessord Chrysler was finally able to put their customers exactly where they wanted to be – the driver’s seat – thanks to their partnership with Impel. Their customers were virtually able to test-drive cars without stepping foot on the lot creating more informed conversations and making sales a breeze!


If you’re ready to make a difference in your customer experience online, contact Impel today to learn more and to try a free demo and to see what we can do for your bottom line!