Frazer Partners with Impel (formerly SpinCar) to Bring Personalized Digital Merchandising to more than 20,000 Independent Auto Dealers

Partnership and DMS platform integration enable independent dealers to seamlessly create and syndicate virtual vehicle walkarounds

Impel is excited to announce our partnership with Frazer, the leading provider of Dealer Management Software (DMS) for independent auto dealers. More than 20,000 dealers use Frazer to power their entire operation, and we couldn’t be more thrilled that they have put their trust in Impel to bring new capabilities to their customers.

Frazer has built strong dealer relationships in all 50 states, providing an affordable and easy to use DMS that was built by dealers, for dealers. That’s why we’re so excited to provide the Frazer network with an advanced, easy-to-use digital merchandising platform. Impel 360° allows dealers to get cars merchandised online within minutes while creating personalized, immersive shopping experiences for consumers.

Frazer provides one of the most reliable automotive software packages in the industry and we’re extremely proud to partner with them. ••• Read the full press release.