AI is no longer a future-facing concept in automotive, it’s a here-and-now operational reality. From sales and marketing to fixed ops and frontline customer engagement, AI is reshaping how work gets done across the entire automotive retail ecosystem. OEMs and dealerships are embedding AI into their operations at an unprecedented rate, using intelligent systems to streamline processes, improve the customer experience, and unlock new levels of efficiency. Whether it’s an AI agent following up on leads, a predictive model optimizing service outreach, or real-time insights informing inventory and pricing strategies, AI is fast becoming the connective tissue of modern automotive operations.
But as the technology becomes more pervasive, so does the need for people who truly understand how to use it.
Dealership and OEM teams must learn how to integrate AI into their workflows, train it to reflect their brand and business rules, and use it to make better, faster, and more informed decisions. The most successful automotive organizations won’t just deploy AI. Rather, they’ll build and train their teams to take full advantage of the transformational capabilities offered by this game-changing technology.
The reality is, AI won’t replace people, but it will redefine roles and fundamentally change the way that work gets done.
Those who embrace this shift will be able to work more efficiently and more effectively than ever before. The key is upskilling: giving employees the tools and training to adapt their workflows and unlock AI’s full potential.
The Industry’s First Automotive AI Certification Program
We’re thrilled to be working with RockEd, the automotive industry’s leading mico-learning platform, to provide a free, comprehensive Automotive AI Certification Program. With 2,000 users already enrolled and certified, it’s a major step toward preparing the industry for the next chapter of innovation. This isn’t just about training for today’s tools, it’s about equipping people to lead tomorrow’s transformation. For individuals, it’s a way to future-proof their careers. For businesses, it’s a scalable path to building a workforce that’s confident, capable, and ready to thrive in an AI-powered automotive landscape.
Getting started is easy! Just download the RockED mobile app using the QR code above and look for the Automotive AI Certification program. If you’re already on RockED, just search for the program to begin.
The future of automotive is AI-powered and people-led. Encourage everyone at your dealership to enroll today!