About Impel
We’re driving the auto industry forward.
Impel offers auto dealers, wholesalers, OEMs, and marketplaces the industry’s most advanced AI-powered customer lifecycle management platform. Our omnichannel solution leverages proprietary customer data and AI technology to deliver highly personalized interactions at every touchpoint. We’re transforming the customer journey for buyers and sellers alike with a unified and seamless experience that increases customer lifetime value and delivers better business results.
Our Vision
Our vision is to revolutionize automotive retail with an AI Operating System that unifies dealership operations, powering every interaction between dealers and consumers. From the moment a customer begins researching their next vehicle to sales, service, and eventual repurchases, Impel AI empowers dealerships to deliver seamless experiences that enhance conversion and retention at every step. With Impel AI, vehicle owners have a concierge service that helps them find and care for the perfect car, and automotive retailers have the capability to perfect and personalize every moment across the customer journey.
Our History
Impel has grown to become the automotive industry’s most advanced AI-powered customer lifecycle management platform, leveraged by thousands of vehicle retailers and OEMs of every type and size around the world. One of the keys to success was the company’s early adoption of generative conversational AI. Hear from President and Chief Strategy Officer, Michael Quigley, about Impel’s journey from a digital merchandising upstart to the industry standard for automotive AI.
Britt DeJohn
Inventiveness! I think being able to formulate pointed questions with the goal of true, deep understanding is an artform.
Billy Clifford
Energy. I’ve long been a believer that the energy you put out into the world is exactly the energy you receive back.
Carlyn Harris
Results. For sure...at the end of the day, for me anyway, it’s really about results. I take my work personally, I care about making a difference and leaving things better than how I found them.
Zach Holt
Passion. My passion supports all my other personal and company values. With the passion to lead, create, improve and own our brand; inventiveness, relationships, grit, results and energy all follow.
Sopho Khokhonishvili
Out of all the Impel core values, Inventiveness is the closest and most prominent feature of my life. I would say being curious is one of the primary motivators that keeps propelling me forward!
Helena McCutcheon
Grit is one that resonates [with me]. I tend to see everything as an opportunity. Even if it takes time and a whole lot of effort, there is some lesson to be learned. Grit = Determination and I am a very determined person.
Casey Sheehan
Relationships. Building and fostering relationships is the most important thing in the world. It’s why I love sales so much! I have the opportunity to create new relationships every day.
Jess O'Laughlin
The core values that resonate with me are: Relationship, Energy and Results. I thrive in fast-paced environments and once I’m in the zone, I’ll stay there until I finish the job.
Nachiket Patel
Grit and Curiosity. I’m very curious by nature. I always want to get to the root of anything. To that end, I’m very persistent in understanding the causes of things, no matter how long it takes.
Natia Khvichia
Passion – I’m passionate about my job. I find meaning and purpose in my work. [And] Energy – It might be surprising, but I never feel tired after work. My team is always there to boost my energy throughout the day.
Pejmon Kayvon
If I had to choose only one core value, I would have to pick Passion because it is at the heart of success.
Caitlin Milton
Relationships. Growing up in a small Mom and Pop shop taught me the importance of building relationships and rapport with those around you in order to be successful.
Beka Nadirashvili
The most important value for me is results, and subsequently, personal accountability. As a client support specialist, I aim for the best feedback from the dealerships, which represents the result of our efforts.
Sajid Inamdar
Impel core values that resonate with me the most are results, inventiveness and passion. They resonate with me the most because they align very closely with my personal values
Farwa Iftikhar
I relate strongly to Impel's value of inventiveness as it drives learning and motivates one to push their limits to grow. I am a learner who has an inherent need to observe and learn new things.
Ben Cooper
One of the core reasons I joined Impel is because it had a very clearly stated mission set alongside values which define our operating practices and our business culture.
Alexis Cardona
If I have to choose, I'd probably say Relationships and Results. I thrive on collaboration and transparency and I need to feel like where I work and the folks I work with are a part of my family given how much time we spend together.
Thiel Valdes
I love all of our core values because they really resonate with me and the entire company. If I were to choose one, I think Grit would be the one that resonates with me the most.
Ryan Tambroni
Inventiveness resonates with me the most. There is never-ending information in the tech world and being in a role that allows me to dive deeply into the technical side of things is something I am very passionate about.
Meeghan Mussington
Inventiveness. I have always had a strong desire to find out how processes are managed, learn about new laws that were put in place, and how programs work.
Our Heart of the Company
Two years ago we created an award to recognize the very best of what we stand for as a company. Our Heart of the Company is awarded annually to the one person who exemplifies Impel’s values in how they act each and every day. It is the highest honor granted to an employee in recognition for demonstrating our core values in everything they do. We couldn’t be more proud of our award winners – they inspire us to be better teammates and better people.
Britt DeJohn
Heart of the Company 2021
Carlyn Harris
Heart of the Company 2022
Bruce O’Brien
Heart of the Company 2023
Mariam Matiashvili
Heart of the Company 2024
Our offices around the world
Tbilisi Office
Terminal Roses Garden
AGMASHENEBELI ave. 73
Tbilisi, Georgia
London Office
The Terrace, 5th Floor
76 Waldour Street
London, UK W1F0UF
